Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: Foxtel Group outspends its rivals in the battle of the streamers
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Tuesdata: Foxtel Group outspends its rivals in the battle of the streamers

Tim Burrowes
Mar 27, 2023
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: Foxtel Group outspends its rivals in the battle of the streamers
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Welcome to Tuesdata, our weekly data-led analysis just for Unmade’s paying members.

Everyone else hits the paywall a bit further down. Subscribe today to get all of our Tuesdata posts and access our full publishing archive, which goes behind the paywall after two months.

Today: How the subscription TV services are doing battle for share of advertising voice. And The Unmade Index slumps at the start of the week.

The brands featured today are Binge, Kayo, Foxtel, Stan, Apple TV+, Paramount+, Amazon Prime Video and Disney+.


How Foxtel Group is outspending its streaming rivals

With three days until the end of the quarter, we look today at how the streaming services have been investing in TV advertising since the start of the year.

The data comes from monitoring service Canda Media Intelligence.

Canda tracks advertising activity across the country. It estimates that the streamers have spent nearly $8m on promoting their offerings to TV viewers in the quarter just ending.

January was busiest, with about $2.9m of activity. February saw roughly $2.7m of spend. And March has so far seen $2.2m.



Putting the spend on a pie chart helps demonstrate that Foxtel Group is significantly outspending its rivals.

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