Tuesdata: Foxtel Group outspends its rivals in the battle of the streamers
Tuesdata: Foxtel Group outspends its rivals in the battle of the streamers
Welcome to Tuesdata, our weekly data-led analysis just for Unmade’s paying members.
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Today: How the subscription TV services are doing battle for share of advertising voice. And The Unmade Index slumps at the start of the week.
The brands featured today are Binge, Kayo, Foxtel, Stan, Apple TV+, Paramount+, Amazon Prime Video and Disney+.
How Foxtel Group is outspending its streaming rivals
With three days until the end of the quarter, we look today at how the streaming services have been investing in TV advertising since the start of the year.
The data comes from monitoring service Canda Media Intelligence.
Canda tracks advertising activity across the country. It estimates that the streamers have spent nearly $8m on promoting their offerings to TV viewers in the quarter just ending.
January was busiest, with about $2.9m of activity. February saw roughly $2.7m of spend. And March has so far seen $2.2m.
Putting the spend on a pie chart helps demonstrate that Foxtel Group is significantly outspending its rivals.