Welcome to Start the Week, our Monday scene-setter for the week ahead.
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STW: How Nine’s pitch ranges from $500 self service ads to $12.5m Olympics sponsorship packages
Today:
Dissecting Nine’s Upfronts promises, RTLX, and their AI offering;
News Corp warns of AI-induced job losses;
Rough seas ahead for publishers as News Media Bargaining Code negotiations restart;
Our program reveal for REMade next month;
Today’s episode feature Tim Burrowes, Seja Al Zaidi, Abe Udy and Cat McGinn.
Further reading:
Unmade: Upfronts are always big and glitzy. Nine's was consequential too
The Australian: News Corp chief Robert Thomson predicts significant job losses due to the growing threat from AI
Australian Financial Review: Facebook traffic to news publishers has plummeted 50pc this year
Australian Financial Review: Nine banks on bumper Olympics advertising package spend
Australian Financial Review: Jim Chalmers’ conflict of interest for the media bargaining code fray
Time to leave you to start your week.
Production was by Seja Al Zaidi with editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.
Message us: letters@unmade.media
We’ll be back tomorrow with Tuesdata.
Toodlepip…
Tim Burrowes
tim@unmade.media
Start the Week: Countdown to Facebook news oblivion; Dissecting Nine's Upfronts: Retail media, AI ads and the price of Olympics sponsorship