Unmade: media and marketing analysis
Unmade: media and marketing analysis
Start the Week: Countdown to Facebook news oblivion; Dissecting Nine's Upfronts: Retail media, AI ads and the price of Olympics sponsorship
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Start the Week: Countdown to Facebook news oblivion; Dissecting Nine's Upfronts: Retail media, AI ads and the price of Olympics sponsorship

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Welcome to Start the Week, our Monday scene-setter for the week ahead.

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STW: How Nine’s pitch ranges from $500 self service ads to $12.5m Olympics sponsorship packages

Nine sales boss Michael Stephenson announces RTLX at the Upfronts

Today:

  • Dissecting Nine’s Upfronts promises, RTLX, and their AI offering;

  • News Corp warns of AI-induced job losses;

  • Rough seas ahead for publishers as News Media Bargaining Code negotiations restart;

  • Our program reveal for REMade next month;

Today’s episode feature Tim Burrowes, Seja Al Zaidi, Abe Udy and Cat McGinn.


Further reading:


Time to leave you to start your week.

Production was by Seja Al Zaidi with editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Message us: letters@unmade.media

We’ll be back tomorrow with Tuesdata.

Toodlepip…

Tim Burrowes

tim@unmade.media


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