Start the Week: The year of the ad streamers; retail media's $1bn grab; ABC podcast data at last; What now for Seven?

Welcome to Start the Week, our Monday scene-setter for the week ahead.

If you’ve been thinking about upgrading to an Unmade membership, there will never be a better time. Until the end of the year, our annual membership price is reduced from $650 to just $377 - that’s a saving of 42%. That discount will be locked in for as long as you stay a member.

Only Unmade’s paying members get full access to all of our content and archives. You also get a free ticket to our annual Compass event and discounts on everything else we do.

And Santa’s not the only bushy-bearded present provider in town. We’ll even include a copy of Media Unmade, the definitive guide to how Australia’s media industry got to this point. Upgrade today.

---

Welcome to Primeville?

Amazon’s Prime Video will become a major local advertising player next year

Today:

• Retailers to snatch $1bn+ away from media

• The streaming ad tiers are coming

• Will this be the week we finally get ABC podcast data?

• How will Seven look, after James Warburton?

---

---

“C’mon thru, mate” - on brand?

Further reading:

• The Australian Financial Review: Major retailers threaten to siphon away $1.1b in advertising spend

• Capital Brief: Dentsu tips streaming giants to make 'profound' ad market inroads in 2024

• Unmade: A lucky general: How Warburton cleaned the slate at Seven

---

Today’s episode features Tim Burrowes and Abe Udy

Time to leave you to start your week.

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Message us: letters@unmade.media

Toodlepip…

Tim Burrowes

tim@unmade.media