How an ad about rejecting unloved Christmas traditions echoed around the world
Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.
Below, we dig into consumer sentiment towards this year’s more notable Christmas adverts.
Further down, the Unmade Index starts the week with a fall as Seven falls back below a $400m market cap, and Motio declines to a new low.
And below the paywall you’ll find the coupon code for our end-of-year review Compass, taking place tonight in Melbourne’s Grace Darling Hotel. Unmade’s paying members are entitled to a complimentary ticket. Upgrade today.
How controversy made Marks & Spencer’s Christmas campaign the most talked about in 2023
Seja Al Zaidi writes:
It may not yet be December, but most Christmas advertising campaigns have already launched.
The first major brand to air its festive ad locally was Lindt Chocolate, with its first spot airing back on October 1. Target and Big W followed in late October, and from November 1, Kmart and TK Maxx debuted their campaigns. Other notable brands to have released their ads in early November include Kmart, Myer, Officeworks, Woolworths and Australia Post.
There’s a great deal more interest in Christmas advertising across search and social channels this year compared to the previous period in Australia - 510% more to be exact, according to media monitoring data from Meltwater.