Mar 6 • 20M

Start the Week: How the TV networks are planning a premium video exchange; Web rankings redux; The rise of subscription video

 
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Insights into the media and marketing industry from an Australian perspective, from the founder of Mumbrella and the author of the best selling book Media Unmade, Tim Burrowes
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Welcome to Start the Week, our Monday scene-setter for the week ahead.

Digital art by Dall-E | Prompt: ‘A bank vault full of digital video screens’

Only Unmade’s paying members get full access to all of our content and archives. Sign up today.

Today:

  • Australia’s TV networks plot a BVOD exchange

  • Introducing Australia’s new audience measurement service - Iris

  • The continued rise of retail media

  • New data suggests more people are consuming subscription video than free TV

Today’s episode feature Tim Burrowes and Abe Udy.

Further reading:

Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

Message us: letters@unmade.media

I’ll be back tomorrow with Tuesdata for our paying members. We’ll be looking more closely at the new audience data from Ipsos Iris

Have a great day.

Toodlepip…

Tim Burrowes

tim@unmade.media