Welcome to Start the Week, our Monday scene-setter for the week ahead.
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Today:
Australia’s TV networks plot a BVOD exchange
Introducing Australia’s new audience measurement service - Iris
The continued rise of retail media
New data suggests more people are consuming subscription video than free TV
Today’s episode feature Tim Burrowes and Abe Udy.
Further reading:
The Australian: The not so secret rise of retail media networks
Australian Financial Review: TV industry asks tech to help build YouTube-killer ad network
The Australian: Viewers flock to paid streaming services, new report shows
Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.
Message us: letters@unmade.media
I’ll be back tomorrow with Tuesdata for our paying members. We’ll be looking more closely at the new audience data from Ipsos Iris
Have a great day.
Toodlepip…
Tim Burrowes
tim@unmade.media
Start the Week: How the TV networks are planning a premium video exchange; Web rankings redux; The rise of subscription video