Tuesdata: TikTok the time bandit but Facebook has greatest global reach; SCA sinks to $190m

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Welcome to Tuesdata, our weekly data-led analysis for Unmade’s paying members.

In today’s edition, we analyse the findings of We Are Social’s report on how consumers and businesses used social apps in April. Plus, further down, the Unmade Index saw radically different reactions to two exits; Southern Cross Austereo hit an all-time low on news of the departure of its sales chief, while the departure of Pureprofile’s chair saw a jump in share price.

And at the end of this email, you’ll find the coupon code for Unmade’s paying members to save $198 on humain - human creativity X AI - if you book by tomorrow.

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Facebook platform king while TikTok sucks up most time

Seja Al Zaidi writes:

In today’s edition of Tuesdata we examine the key findings of social media agency We Are Social’s quarterly snapshot of social media trends - including some big numbers on the amount of time TikTok users spend on the platform.

Platforms covered below include TikTok, Facebook, Instagram, YouTube, WhatsApp, WeChat and Snapchat.