Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
End game approaches for gambling ads
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End game approaches for gambling ads

Seja Al Zaidi
Aug 07, 2023
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
End game approaches for gambling ads
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Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.

Below, we examine how gambling sector ad spend is evolving amid pressures on the industry and the looming possibility of an advertising ban.

Further down, a flat landing for The Unmade Index despite individual stock gyrations.

The content of the full post is available only to Unmade’s paying members. That could be you. Not only can you see today’s members-only edition of Tuesdata, but you get access to the full Unmade archive, which goes behind a paywall two months after publishing.

Unmade members also get $108 off earlybird tickets to our retail media conference RE:Made which returns in October. The earlybird runs out next week. The discount code is beneath the paywall.


Rise and fall of the punters

Moments like this might be eradicated from Australian media if a gambling ad ban comes to fruition

With legislation looming and public disquiet growing, online betting companies appear to be reading the room and dialling back their advertising, Unmade’s analysis of the data suggests.

Standard Media Index, which tracks spending by media agencies on behalf of big brands, has recorded numbers suggesting that gambling advertising peaked in 2022.

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