End game approaches for gambling ads
Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.
Below, we examine how gambling sector ad spend is evolving amid pressures on the industry and the looming possibility of an advertising ban.
Further down, a flat landing for The Unmade Index despite individual stock gyrations.
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Rise and fall of the punters
With legislation looming and public disquiet growing, online betting companies appear to be reading the room and dialling back their advertising, Unmade’s analysis of the data suggests.
Standard Media Index, which tracks spending by media agencies on behalf of big brands, has recorded numbers suggesting that gambling advertising peaked in 2022.