Tuesdata: How McDonald's is leaving Hungry Jack's for dead in the loyalty game
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Today: How McDonald’s is beating the delivery apps - and its rivals - at their own game. And The Unmade Index slumps at the start of the week.
The brands featured today include McDonald’s, Hungry Jacks, KFC, Domino’s, Uber Eats, Door Dash and Menulog. We also cover off the winners and losers of the news rankings, with nine.com.au overtaking 7news.com.au.
The gold(en arches) medal for MyMaccas
The last 12 months has seen a bigger shift in the way that McDonald’s transacts with its customers than at any other point in the company’s half century in Australia. The company has nailed loyalty marketing, played itself into the delivery game, and left Hungry Jack’s for dead in the process.
After some lacklustre years for what was once one of Australia’s best marketed brands, McDonald’s is back on top.
This 1994 DDB ad, created by the late Paul Jones as part of the MacTime campaign, was the high point of McDonald’s advertising in Australia. Now the brand does its best work in loyalty marketing rather than brand
Marketing awards will be won for the speed and scale of the transformation.
The margin of the victory is revealed in new numbers from Ipsos Iris, released today.