Start the Week: Foxtel's next move; DDB doubles down on digital; ARN woos Kyle and Jackie O; Seven's Logies gamble a hit

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Welcome to Start the Week, our Monday scene-setter for the week ahead.

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Foxtel’s Project Magneto leans into the UK’s Sky Glass

Today:

• Foxtel drops more hints about Project Magneto;

• DDB doubles down on digital with RAPP;

• ARN’s cryptic message for Kyle and Jackie O;

• The Logies make a splash for Seven;

Today’s episode feature Tim Burrowes and Abe Udy.

Further reading:

• Sydney Morning Herald: Foxtel aims to disrupt with ‘Project Magneto’ in quest to translate users into profits

• Sydney Morning Herald: Streaming subscriptions continue to grow despite surge in cancellations

• The Australian: Performance marketing agency RAPP opens in Australia

• Unmade: How to mess up your marketing funnel

• Australian Financial Review: ARN buys skywriting to impress Kyle and Jackie O

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Time to leave you to start your week.

Production was by Seja Al Zaidi with editing by Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Message us: letters@unmade.media

We’ll be back tomorrow with Tuesdata.

Toodlepip…

Tim Burrowes

tim@unmade.media