Tuesdata: The marketers spending their way through the cost of living crisis
Welcome to Tuesdata, our weekly data-led analysis for Unmade’s paying members.
In today’s edition, we investigate how economic headwinds are impacting marketing budgets in Australia. We also examine the wider context of consumer confidence and spending.
Further down we also address a down day on The Unmade Index that saw SCA’s market cap fall below $185 million.
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How marketers are (mostly) still spending
There’s never been a more difficult time to understand the behaviour of consumers preparing for a downturn, and the marketers who are trying to reach them.
There’s a blizzard of data - much of it contradictory.
Despite annual inflation still sitting above 7% and the Australian Consumer Price Index rising by 1.4% in the last quarter, the public is still spending - and so are marketers.
Two separate data points from Nielsen point to the contradictions.