Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: The marketers spending their way through the cost of living crisis
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Tuesdata: The marketers spending their way through the cost of living crisis

Seja Al Zaidi
May 22, 2023
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: The marketers spending their way through the cost of living crisis
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Welcome to Tuesdata, our weekly data-led analysis for Unmade’s paying members.

In today’s edition, we investigate how economic headwinds are impacting marketing budgets in Australia. We also examine the wider context of consumer confidence and spending.

Further down we also address a down day on The Unmade Index that saw SCA’s market cap fall below $185 million.

Everyone else hits the paywall a bit further down. Subscribe today to get all of our Tuesdata posts and access our full publishing archive, which goes behind the paywall after two months.

Unmade members also got discounted tickets to our events, including humAIn, our conference focusing on the impact of AI on media and marketing. The coupon code to access the discount appears in this post below the paywall.



How marketers are (mostly) still spending

There’s never been a more difficult time to understand the behaviour of consumers preparing for a downturn, and the marketers who are trying to reach them.

There’s a blizzard of data - much of it contradictory.

Despite annual inflation still sitting above 7% and the Australian Consumer Price Index rising by 1.4% in the last quarter, the public is still spending - and so are marketers.

Two separate data points from Nielsen point to the contradictions.

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