Unmade: media and marketing analysis
Unmade: media and marketing analysis
What the retail media industry needs to do next

What the retail media industry needs to do next

Welcome to an audio-led edition of Unmade in which we share the final session of last week’s RE:Made - Retail Media Unmade conference. Plus, further down in the post we’ve an update on Wednesday’s movement on the Unmade Index. After two days of recovery, things went back into reverse yesterday.

Unmade is growing, thanks to the support of our paying members. Your backing means that we can continue to invest in exclusive, thoughtful content around the trends and issues affecting the marketing world. In return you get full access to our archives, which are locked after two months, and discounted tickets to all of our conferences.

Remaking the retail media landscape

Last week’s RE:Made closed with a landmark panel. For the first time, the bosses of the retail media networks for Australia’s biggest two supermarkets shared the same stage.

Mike Tyquin, managing director of Woolworths’ Cartology; Paul Brooks, general manager of Coles360; Pippa Leary, MD of client product for News Corp; and Melissa Wyness, chief media and operating officer of Mercato, joined a conversation moderated by Unmade’s Tim Burrowes.

The panel onstage at RE:Made | Pic: Mo Moubayed

The session marked the end of a day when Australia’s nascent retail media community came together for the first time.

The conversation focused on what the retail media industry needs to do to go on building from here, and also shared some favourable comparisons on the market’s progress locally, compared to other major markets.

During the conversation, Leary dropped some hints about how News Corp sees itself fitting into the retail media landscape (“the retail media network when you don’t have a retail media network”).

The panel also debated the changed retailer-supplier power dynamic created by retail media networks, and how media agencies fit into the conversation, addressing the question of who pays for the lunch?

A further question was whether media agencies have now left it too late to get involved. Notably some agency groups were heavily represented at the event, while others appeared to have missed the memo.

For those interested in carrying on the conversation, we’ve created a Retail Media ANZ Linkedin Group. Anyone is welcome to join.

Unmade Index droops again

The Unmade Index saw a down day on Wednesday, with a drop of 1.35%, roughly twice as bad as the wider ASX All Ords’ 0.78% fall.

Broadcaster Southern Cross Austereo saw a fall of 1.97%, taking its price down to $1, the lowest it’s been so far this year.

Outdoor company Ooh Media had the biggest fall of the day, dropping 2.15%. Nine dropped by 1.29%. And audio player HT&E saw a fall of 0.94%.

Agency group Enero finally had a better day, rising by 0.57%. Enero’s market capitalisation is down by nearly 40% since the start the the year.

Audio production of today’s podcast was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

I’ll be back tomorrow with an end-of-week update


Tim Burrowes

Publisher - Unmade


Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media and marketing news with all the in-depth analysis, insight and context you need.
Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes