Unmade: media and marketing analysis
Unmade: media and marketing analysis
The Unmakers: Simon Hakim on building an incubator for challenger brands; Plus, a dip on the Unmade Index

The Unmakers: Simon Hakim on building an incubator for challenger brands; Plus, a dip on the Unmade Index

Welcome to an audio-led edition of Unmade. Today we talk to an agency founder experimenting with a brand new business model, and further down there’s an update from The Unmade Index on a bad day for Pureprofile shares.

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Could Rightful incubate the next big brand?

Hakim: Bringing orphan brands back to life

Today’s edition of The Unmakers features Simon Hakim, CEO of creative agency Hunter and co-founder of food and beverage innovation business Rightful, in conversation with Unmade’s Tim Burrowes.

Hunter, now in its 13th year, launched with what was at the time an unconventional business model, which has since become more common - a decentralised team.

The team behind Hunter are now working on their next project: taking on neglected brands, particularly from the consumer packaged goods space, and reinventing them. Rightful aims to work with with larger companies, and share in the spoils when those brands are brought back to commercial success

During the conversation Hakim explains the Rightful business model, and the type of investors he and co-founder Matt Gibbins are looking for to get the startup off the ground.

Pureprofile slips on the index

The Unmade Index drifted back downwards to 650.8 points yesterday after falling 0.43%, which was worse than the wider ASX All Ords which rose by 0.23%.

Ooh Media’s two-week holiday above a $900m valuation came to an end, with its 1.26% fall in price taking it back down to $897m.

The TV stocks had mixed fortunes, with Nine falling 1% and Seven West Media growing by 2.47%. Southern Cross Austereo fell by 1.12%, while radio rival HT&E was flat.

Research house Pureprofile had a bad day, dropping by 10%, taking its price to its lowest point in nearly two years.

Time to leave you to your Thursday.

Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Message us: letters@unmade.media

We’ll be back tomorrow with another update


Tim Burrowes