Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: Woolworths wins the engagement battle as Coles returns to the red hand
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Tuesdata: Woolworths wins the engagement battle as Coles returns to the red hand

Seja Al Zaidi
Sep 19, 2023
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: Woolworths wins the engagement battle as Coles returns to the red hand
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Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.

Today, we examine the supermarket shopping battleground using data from Nielsen’s Ad Intel, Ipsos’s Iris onine audience measurement service and Canda Media Intelligence.

Further down, Southern Cross Austereo outperforms the rest of the Unmade Index.

The content of the full post is available only to Unmade’s paying members. That could be you. Not only can you see today’s members-only edition of Tuesdata, but you get access to the full Unmade archive, which goes behind a paywall two months after publishing.

You also get 30% of tickets to our retail media conference REmade, which takes place in three weeks time. The voucher code is at the bottom of this post, below the paywall.



How Woolworths is leading the engagement battle

Woolworths is outspending its biggest rival Coles and continuing to attract the greatest digital engagement in the supermarket sector, our analysis of the latest data suggests.

Over the last six months, data on digital engagement from the monthly Ipsos survey has shown Woolworths’ digital reach move past 12m consumers per month. That includes via the brand website and the Woolworths Everyday Rewards app where consumers can find discounts and respond to points promotions.

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