Tuesdata: Woolworths wins the engagement battle as Coles returns to the red hand
Welcome to Tuesdata, our weekly analysis for Unmade’s paying members.
Today, we examine the supermarket shopping battleground using data from Nielsen’s Ad Intel, Ipsos’s Iris onine audience measurement service and Canda Media Intelligence.
Further down, Southern Cross Austereo outperforms the rest of the Unmade Index.
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How Woolworths is leading the engagement battle
Woolworths is outspending its biggest rival Coles and continuing to attract the greatest digital engagement in the supermarket sector, our analysis of the latest data suggests.
Over the last six months, data on digital engagement from the monthly Ipsos survey has shown Woolworths’ digital reach move past 12m consumers per month. That includes via the brand website and the Woolworths Everyday Rewards app where consumers can find discounts and respond to points promotions.