Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: How Publicis became the holdco to watch
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Tuesdata: How Publicis became the holdco to watch

Seja Al Zaidi
May 08, 2023
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: How Publicis became the holdco to watch
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Welcome to Tuesdata, our weekly data-led analysis for Unmade’s paying members.

Today, we examine the state of play between the global holding companies. We also highlight a slightly more upbeat day on the Unmade Index.

Everyone else hits the paywall a bit further down. Subscribe today to get all of our Tuesdata posts and access our full publishing archive, which goes behind the paywall after two months.

Unmade members also got discounted tickets to our events, including humAIn, our conference focusing on the impact of AI on media and marketing. The coupon code to access that discount appears in this post below the paywall.


How the holding companies stack up

Publicis made the most progress this quarter

Reporting season for the first quarter of the calendar year has wrapped up, which makes it a good time to assess how the major communications holding groups are faring.

In today’s piece, we publish a comparison of how the holding companies performed in the first quarter of 2023 compared to the same in 2022, highlighting their revenues, market capitalisations and - where new numbers were released - profits.

The companies featured in today’s piece are WPP, Interpublic Group, Publicis and Vivendi-owned Havas Media Group.

We’ve also added S4 Capital, Dentsu and Enero

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