Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: The state of play in health insurance

Tuesdata: The state of play in health insurance

Seja Al Zaidi
Jun 12, 2023
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Tuesdata: The state of play in health insurance
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Welcome to Tuesdata, our weekly analysis of the most compelling media and marketing data, only available to Unmade’s paying members.

Below, we uncover the top spending brands in the health insurance sector, as calculated by Nielsen Ad Intel. We’ll also take a look at the health insurance brands winning the greatest digital audience, as measured by Ipsos Iris. We reveal the most frequently broadcast advertising creative, as measured by Canda Intelligence. And there are details of Nielsen Consumer and Media View’s assessment of which health insurers have the greatest market share.

Everyone else hits the paywall further down. Subscribe today to get all of our Tuesdata posts and access our full publishing archive, which goes behind the paywall after two months. Until the end of June, we’re offering the chance to join for just $358, a 45% saving on our usual $650 price.

Unmade members also get discounted tickets to our events, including humAIn, our conference focusing on the impact of AI on media and marketing, and Re:Made, our focus on retail media. The coupon code for the discount appears at the end of this post, below the paywall.


The biggest health insurance spenders of the last year

Approximately 8.9 million Australians are currently covered by private health insurance. The key role of marketers in the space is to grow that number, or to persuade existing customers to switch loyalty.

In today’s analysis, we cover the following brands: AHM, Bupa, Defence Health, HBF, HCF, Medibank and NIB.

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