Tuesdata: The state of play in health insurance

Welcome to Tuesdata, our weekly analysis of the most compelling media and marketing data, only available to Unmade’s paying members.

Below, we uncover the top spending brands in the health insurance sector, as calculated by Nielsen Ad Intel. We’ll also take a look at the health insurance brands winning the greatest digital audience, as measured by Ipsos Iris. We reveal the most frequently broadcast advertising creative, as measured by Canda Intelligence. And there are details of Nielsen Consumer and Media View’s assessment of which health insurers have the greatest market share.

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The biggest health insurance spenders of the last year

Approximately 8.9 million Australians are currently covered by private health insurance. The key role of marketers in the space is to grow that number, or to persuade existing customers to switch loyalty.

In today’s analysis, we cover the following brands: AHM, Bupa, Defence Health, HBF, HCF, Medibank and NIB.