Sitemap - 2024 - Unmade: media and marketing analysis
Digital levy to fund news creeps up the political agenda
StW: How Campaign Brief double glazed adland's glass ceiling; Rape claim at Nine
The bedfellows coalition - Foxtel creates a new centre of gravity for measurement
Government gets wise to the dark patterns of behavioural economics
Live Nation's PR crisis thanks to Four Corners; Unlock agenda revealed
BotW: How Michelle Rowland found an agenda; Nine's Stan spin; PK's RN exit
The senior redundancy epidemic; Compass countdown; SCA's latest low
'We are approaching retail media 3.0': Lessons from REmade's leaders
Horgan transplant; Reigniting the night
BotW: ARN's K+J conundrum; Did Olympics hurt 2GB?; Nightmare numbers for The Market Ltd
Time to concentrate on the media that matters; ARN and Seven in play?
The Unmakers: How Mercha is reshaping Australia's promo merchandise sector
The day Domain overtook Nine; Is ARN now a takeover target instead of predator?
First quarter winners and losers - Domain leads the pack on the Unmade Index
Why retail media now needs to refocus on long term thinking; Unmade Index bounces by almost 4%
The audio opportunity; REmade topics revealed
BotW: Still waiting for the government (and Jetstar); Domain manoeuvres; The scorpion and the frog
What is it with alcohol and the media industry?
When will we get a decent ad for an AI product?
Back to founder mode after Mat Baxter's swift Mutinexit
'We don't see ourselves as a free to air business any more' - Rod Prosser on Paramount's evolution
StW: Nine moves on from the Sneesby era; Upfronts season: Independents Day and Paramount on stage
BotW: What's Snext for Nine? TV's evolutionary moment
Scorecard: Mike Sneesby failed at Nine, but first he gave the company a future by launching Stan
BotW: Media companies aren't marketing through the downturn; Disrupt Radio goes off air
Ooh Media kicks off Upfronts season with a rethink on retail media; Wipeout on the Unmade Index
Will Labor's media reforms run out of time before the election?
StW: Earnings season rolls into Upfronts; Why 7am on Thursday is podcasting's golden hour
BotW: Lights out; Mourning The Monkeys; What next for SCA?
Bernard Salt on why the pursuit of lifestyle is the key to Australia's consumer psyche
'Cash crunch': Disrupt Radio pauses live shows as staff await overdue pay
A $4.3m bill for the stalled SCA takeover but ARN Media isn't giving up the chase
Unmade is three - here's what's new
How Man of Many became more than whisky and watches
'Sometimes you have to cop to a bad quarter' - Ooh Media drops a mediocre set of numbers
StW: Tech tax door cracks open; ABC's bold Media Watch move; Ooh Media reveals a down half
BotW: Half awake in Boomtown; Labor's TV betting mess
Foxtel's streaming boss Julian Ogrin on chasing 5m homes and winning the ad war
Diabolical trouble? To a point, Mr Shorten
3D chess: This is how Nine could buy Foxtel
BotW: Foxtel's closing window; Seven braces for ABC's revelations; 2Day kills another breakfast show
Adland gets a win on betting ads, but social licence is at stake; All red on Unmade Index
StW: Labor backs off on betting ads; Rex regrets; and digital ad levy firms up
BotW: A digital levy for platforms now looks likely; Is the ad recession finally ending?
Seven things to watch for in results season
Handing over the torch; and the battle for News Corp's future
How the retail media flywheel is crushing big media; How to win the REmade Awards
'Starting a business is a creative act' - Sir John Hegarty on applying creativity
Cookiepocalypse postponed, but just wait for the Privacy Act amendments
The holding company mincer is eating agency brands
BotW: Global greenshoots; News Corp radio?; Is Sneesby about to pass the torch?
Newspapers are still on the extinction timeline - of course
Conversations with a robot wine salesman
BotW: The new media legislation is out of date before the ink is dry
Ghost flights and party poppers: Brands aren't saying sorry properly when they own up to customers
'I want the show to be more widely available': Christian O'Connell pushes for networking into Sydney
How Disrupt Radio lost nearly $5m in its first year on air; another new low on the Unmade Index
Scorecard: How FY24 was the year the bears came after Australia's media stocks
BotW: The week the wheels fell off
Strategy eats synergy for breakfast: Why SCA rejected Catalano's bid
Why are so few board chairs actual experts on the media businesses they lead?
StW: Southern Cross Austereo makes up its mind about ACM; New alarm over uninvited AI scraping
What's the worst that AI can do to our industry (and can we prevent it)?
Are marketers and media agencies as complacent about ad fraud as they seem?
Despite Meta's claims, the public say they get their news from social media
StW: Why women are rejecting news; Research industry trembles at AI onslaught; Seven's comic signing
BotW: EOFY uncertainty; and the yin and yang of media exits
What PayPal's retail media pivot means for brands; Media stocks lift from their low
There's nothing normal about what's happening to Australian media stocks
Decoding Peter Costello's final salvo from his Nine exit
BotW: Slugging it out in Canberra; Brag Media boss's weird exit; Grim milestones
Peter Costello's shoulder barge turns Nine's omnishambles into a shit show
AI is news media's extinction event: the verdict - our closing HumAIn Great DebAIt
No early Melbourne breakthrough for Kyle & Jackie O, and even SEN overtakes the ABC
SMI shows green shoot for news; Unmade Index pushes for 500
Peacock party: Why it makes sense for Comcast to buy Seven
Is the future of journalism producing training fodder for the AI companies?
The Mamamia transition - In conversation with new CEO Nat Harvey and proprietor Jason Lavigne
The shady underbelly of principal media
Who killed Skippy? How the TV networks turned their backs on their next generation
StW: Epochal days in AI; can ARN's scale logic win the day in the SCA battle?
A baller move from OpenAI, but who will end up paying for all this ‘free’ technology?
Arming the polar bears with flamethrowers while the ice melts - the AI acceleration
ARN's takeover bid for SCA is on the critical list; can it be saved?
Outpost: Almost all our major advertising and media dynamics now begin offshore
Behavioural economics, soft diplomacy and hardnosed pragmatism of airline marketing
StW: Cost cutting on Nine agenda as Sneesby spray goes public; and SXSW unveiled
BOTW: How news is becoming a collective industry; and SMI's latest bloodbath
Help us learn how AI is being used in marketing and media
Prophet growth: How Jordan Taylor-Bartels is using big math to predict marketing goals
Tax is the answer; media's great extinction deb(AI)t; and the Unmade Index rebounds
StW: K+J Day; Cosmo is back; Google hides local ad revenue as Twitter's take collapses
BOTW: The end of audits; Foxtel's shifting sands; and a wild day on the Unmade Index
Anatomy of a viral news story: Why the Arj Barker baby controversy went everywhere
BOTW: Seven's new era; Meta turns on its AI; Radio leads change hands; and here come Amazon and Uber
Shots fired. An ad agency boss says you shouldn’t come to our AI conference. Why?
The company you keep: What the Bruce Lehrmann affair says about Seven's culture
Does today's strong Publicis result mean the industry's pulse is coming back?
How Daniel Kahneman, the grandfather of behavioural economics, changed marketing
TV gets a win; Our AI conference program unveiled; Unmade Index hits a record low
StW: James Warburton set to leave Seven next week; Bad pitches; How AI is driving copyright dodging
BotW: Will Warburton go early?; The future of Paramount shapes up; and AI trust issues
Outdoor: the last bulletproof medium
'It's fear that stops men standing up. They don't want to rock the boat'
Adland's chance to set the AI agenda
Survive til '25: With one quarter done, we've ranked winners and losers for 2024 so far
Signs of the times in adland and the media
Have marketers and agencies given up on setting measurement standards? News media as the AI canary
Radio has found its route to a single streaming player; can free-to-air TV do the same?
Shadow teams are using AI for their marketing, even if their managers don't know it
Voice of the indies: Sam Buchanan on the rise of Independent Media Agencies Australia
The smart marketing behind the explosive launch of the Tasmania Devils
The fateful eight: How Publicis, WPP, Omnicom, Dentsu, Havas, IPG, S4 Capital and Enero rank
StW: ACCC takes aim at search; SCA board spill gathers momentum
Meet the man whose job is to tank his ratings
'Every question was being answered the wrong way' - Erik Jensen on ten years of the Saturday Paper
Podcast audience starts to plateau; Carsales to share AI transformation story at HumAIn
It's official: New research shows streaming has finally overtaken TV and radio in Australia
StW: Countdown to Kyle; 'AI will do 95% of agency jobs'; Will Nine buy back Catalano's papers?
BOTW: Thinkboxing, Melbourne's radio battle, and sabotaging The Apprentice
REmade: Why retail media is the trojan horse of marketing
'The slog is relentless': Claire Kimball and Kate Watson on the marathon of email publishing
We've got to hit bottom some time. Could it be now?
The mysterious case of the marketer and the pot of silver
StW: Media's coming war with Meta as Facebook turns its back on news; TV Fight Club convenes
BOTW: On The Beach, in the lift, at one minute to midnight for media
That was either Southern Cross Austereo's last, and worst, financial results - or the turning point
'We couldn't get a pulse back' Patrick Delany on the rationale behind Foxtel's pivot to streaming
Police boss fails on the comms; Bringing sexy/boring back
BotW: On the road to Hubbl and Brad Banducci's awkwardly timed exit
Green shoots postponed: What we learned from Nine and ARN Media's financial results yesterday
Can the radio industry persuade marketers to rethink their media buying strategies?
Woolworth CEO's interview car crash was an avoidable PR disaster
After steadying the ship, Ooh Media moves into the next phase
STW - Hubbl revealed; Earnings season in earnest; Ten boss Jarrod Villani exits
BOTW: Can marketers find an edge in the media mix?; TV's good-bad week; Another AI shock
Why Australia's marketers need to worry about the lack of local artificial intelligence laws
How Vinyl, Australia's only ASX-listed music company, got into publishing by buying The Brag Media
No victory lap for Warburton as Seven delivers its worst first half ever; Unmade Index takes a hit
Super Bowl, the creativity black hole; and Ooh Media's grand recovery
Start the Week: Vale Harold Mitchell; Australia's new paper; Google's bad AI brand strategy
BOTW: Thick red lines; radio rivalries; journo pomposity; and streaming's state of play
How Gai Le Roy steered the IAB from spruiking digital to industry consensus
BOTW: A grand reprogramming; and reworking the news business
Live at Compass: Rethinking TV measurement, creativity, and adland's declining influence on culture
A showcase of retail media's future
BOTW: Qantas appoints an accountant to do a marketer's job; mediocre white men; a News Corp merger?
The TV industry's own figures suggest most under-40s are no longer watching
BOTW: Good morning, Boomertown - MLA's lamb campaign shows a good strategy can work for decades