Sitemap - 2024 - Unmade: media and marketing analysis
BOTW: How news is becoming a collective industry; and SMI's latest bloodbath
Help us learn how AI is being used in marketing and media
Prophet growth: How Jordan Taylor-Bartels is using big math to predict marketing goals
Tax is the answer; media's great extinction deb(AI)t; and the Unmade Index rebounds
StW: K+J Day; Cosmo is back; Google hides local ad revenue as Twitter's take collapses
BOTW: The end of audits; Foxtel's shifting sands; and a wild day on the Unmade Index
Anatomy of a viral news story: Why the Arj Barker baby controversy went everywhere
BOTW: Seven's new era; Meta turns on its AI; Radio leads change hands; and here come Amazon and Uber
Shots fired. An ad agency boss says you shouldn’t come to our AI conference. Why?
The company you keep: What the Bruce Lehrmann affair says about Seven's culture
Does today's strong Publicis result mean the industry's pulse is coming back?
How Daniel Kahneman, the grandfather of behavioural economics, changed marketing
TV gets a win; Our AI conference program unveiled; Unmade Index hits a record low
StW: James Warburton set to leave Seven next week; Bad pitches; How AI is driving copyright dodging
BotW: Will Warburton go early?; The future of Paramount shapes up; and AI trust issues
Outdoor: the last bulletproof medium
'It's fear that stops men standing up. They don't want to rock the boat'
Adland's chance to set the AI agenda
Survive til '25: With one quarter done, we've ranked winners and losers for 2024 so far
Signs of the times in adland and the media
Have marketers and agencies given up on setting measurement standards? News media as the AI canary
Radio has found its route to a single streaming player; can free-to-air TV do the same?
Shadow teams are using AI for their marketing, even if their managers don't know it
Voice of the indies: Sam Buchanan on the rise of Independent Media Agencies Australia
The smart marketing behind the explosive launch of the Tasmania Devils
The fateful eight: How Publicis, WPP, Omnicom, Dentsu, Havas, IPG, S4 Capital and Enero rank
StW: ACCC takes aim at search; SCA board spill gathers momentum
Meet the man whose job is to tank his ratings
'Every question was being answered the wrong way' - Erik Jensen on ten years of the Saturday Paper
Podcast audience starts to plateau; Carsales to share AI transformation story at HumAIn
It's official: New research shows streaming has finally overtaken TV and radio in Australia
StW: Countdown to Kyle; 'AI will do 95% of agency jobs'; Will Nine buy back Catalano's papers?
BOTW: Thinkboxing, Melbourne's radio battle, and sabotaging The Apprentice
REmade: Why retail media is the trojan horse of marketing
'The slog is relentless': Claire Kimball and Kate Watson on the marathon of email publishing
We've got to hit bottom some time. Could it be now?
The mysterious case of the marketer and the pot of silver
StW: Media's coming war with Meta as Facebook turns its back on news; TV Fight Club convenes
BOTW: On The Beach, in the lift, at one minute to midnight for media
That was either Southern Cross Austereo's last, and worst, financial results - or the turning point
'We couldn't get a pulse back' Patrick Delany on the rationale behind Foxtel's pivot to streaming
Police boss fails on the comms; Bringing sexy/boring back
BotW: On the road to Hubbl and Brad Banducci's awkwardly timed exit
Green shoots postponed: What we learned from Nine and ARN Media's financial results yesterday
Can the radio industry persuade marketers to rethink their media buying strategies?
Woolworth CEO's interview car crash was an avoidable PR disaster
After steadying the ship, Ooh Media moves into the next phase
STW - Hubbl revealed; Earnings season in earnest; Ten boss Jarrod Villani exits
BOTW: Can marketers find an edge in the media mix?; TV's good-bad week; Another AI shock
Why Australia's marketers need to worry about the lack of local artificial intelligence laws
How Vinyl, Australia's only ASX-listed music company, got into publishing by buying The Brag Media
No victory lap for Warburton as Seven delivers its worst first half ever; Unmade Index takes a hit
Super Bowl, the creativity black hole; and Ooh Media's grand recovery
Start the Week: Vale Harold Mitchell; Australia's new paper; Google's bad AI brand strategy
BOTW: Thick red lines; radio rivalries; journo pomposity; and streaming's state of play
How Gai Le Roy steered the IAB from spruiking digital to industry consensus
BOTW: A grand reprogramming; and reworking the news business
Live at Compass: Rethinking TV measurement, creativity, and adland's declining influence on culture
Kim Williams is back - good; Call for proposals for our AI Upfronts
A showcase of retail media's future
BOTW: Qantas appoints an accountant to do a marketer's job; mediocre white men; a News Corp merger?
The TV industry's own figures suggest most under-40s are no longer watching
BOTW: Good morning, Boomertown - MLA's lamb campaign shows a good strategy can work for decades