SMI shows green shoot for news; Unmade Index pushes for 500

---

Welcome to a Tuesday update from Unmade. Today we find a shred of good news among the negative advertising spend data - for the first time in many, many months, the news publishing industry saw advertising revenue growth according to the latest SMI Guideline numbers. And the Unmade Index almost made it back above 500 points yesterday.

The full edition of today’s newsletter is for Unmade’s paying members. Everyone else will bump into the paywall further down.

Producing independent analysis of the media and marketing industry takes time and resources. If you like what we do, you can support us by becoming a paying member. Upgrade today

---

---

More bad news on ad spend but, finally, a positive month for news publishing

I don’t think I’ve seen a positive month for advertising spend in the news sector this side of Covid.

So if you’re looking for a green shoot among the continuing bad news for the local media industry, then that was it.

In the numbers for media agency advertising spend in April, released by SMI Guideline yesterday, news publishing was up by 1.8% compared to the same time last year.