When wastage becomes fraud
Welcome to a Tuesday update from Unmade. The full post is exclusive to our paying members. Today: How the Forbes scandal plays into widespread digital fraud across the digital landscape.
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The Forbes fraud
Media brands are a lot harder to kill than you’d think.
Forbes should have lost all its credibility years ago. Much of its content has been for sale for more than a decade.
Yet I doubt that even the revelations from the Wall Street Journal that digital advertisers have been systematically defrauded suffering an “unintentional error” for at least five years will be enough to sink the 107-year-old brand.
The allegations relate to the behaviour of the parent company, not the local franchise of Forbes Australia, by the way.