BOTW: Good morning, Boomertown - MLA's lamb campaign shows a good strategy can work for decades

Welcome to Unmade’s first Best of the Week for 2024, written in sunny Evandale, Tasmania, home after a road trip that took in everything from the Big Golden Guitar in Tamworth to the newly resurrected Big Spud in Sassafras.

The resurrection of the Big Spud, celebrated by Tasmania’s premier

There’s a Deloitte study crying out to be written on the marketing…