Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: Warburton set to depart Seven West Media next Thursday; a failing grade for the pitch process; and how the AI giants are stealing content.
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Warburton brings forward exit as Lehrmann headlines swirl; problematic pitches; and AI corner cutting
Today:
James Warburton now set to leave Seven next week;
An new study suggests agencies are unhappy with the state of pitching
AI creators cutting corners on gobbling up training data
Further reading:
Unmade: The last days of James Warburton
Australian Financial Review: Up in the air: Seven’s new boss braces for impact
Australian Financial Review: Seven’s cost cuts claim the US ‘job’ of former Sunrise boss
Trinity P3: State of The Pitch
New York Times: How Tech Giants Cut Corners to Harvest Data for A.I.
Campaign: Will AI power a reboot of full-service agencies?
Today’s episode features Tim Burrowes, Abe Udy and Cat McGinn
Time to leave you to start your week.
Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.
Toodlepip…
Tim Burrowes
tim@unmade.media
StW: James Warburton set to leave Seven next week; Bad pitches; How AI is driving copyright dodging