Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Scorecard: Mike Sneesby failed at Nine, but first he gave the company a future by launching Stan
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Scorecard: Mike Sneesby failed at Nine, but first he gave the company a future by launching Stan

Tim Burrowes
Sep 12, 2024
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Scorecard: Mike Sneesby failed at Nine, but first he gave the company a future by launching Stan
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Welcome to a update from Unmade. This is bonus content for Unmade’s paying members, as we analyse the exit of Mike Sneesby from Nine.

Today’s full post is only available to our paying members. Below the paywall, you’ll also find your coupon code for your pass to REmade.

We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes REmade - Retail Media Unmade on October 1; Unlock on October 31; our Compass series in November; and HumAIn next year. The voucher code is at the bottom of this post.

Your membership also includes members-only content like today’s post, access to our paywalled archives and your own copy of Media Unmade. Upgrade today.



Most high flying media careers end in failure. That includes Mike Sneesby’s wasted three years at Nine

On the day this picture was taken, Mike Sneesby was in charge of a $5bn company. Now Nine is worth $2bn

In the end, there’s always a final straw.

For Mike Sneesby, it was the verdict of the investment market. This week, Nine’s market capitalisation fell below $2bn.

Nine's $3bn decline

Nine's $3bn decline

Tim Burrowes
·
September 9, 2024
Read full story

The same market that assigned a valuation of $5bn to Nine on the day Sneesby was announced as CEO in 2021, concluded the company’s future is now worth $3bn less.

Sneesby inherited an annual EBITDA profit number of $564.7m in the 2021 financial year. Last month he delivered a number of $517.4m for FY24. That’s a painful decline but understandable in this market. So the much bigger fall in share price tells a story of a market that stopped believing in the company’s prospects under Sneesby and his board.

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