Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
A rotten start to the new financial year for ad spend; Why did the SCA and ARN share prices suddenly jump?
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A rotten start to the new financial year for ad spend; Why did the SCA and ARN share prices suddenly jump?

Tim Burrowes
Sep 02, 2024
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
A rotten start to the new financial year for ad spend; Why did the SCA and ARN share prices suddenly jump?
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Welcome to a Tuesday update from Unmade. Today: SMI Guideline’s July numbers suggest that rather than a turnaround, things are getting worse. And further down, SCA and ARN both see spikes in their share prices.

We’ve upgraded Unmade’s membership. Annual members now get a free ticket to all of our events. That includes REmade - Retail Media Unmade on October 1; Unlock on October 31; our Compass series in November; and HumAIn next year. The voucher code is at the bottom of this post.

Your membership also includes members-only content like today’s post, access to our paywalled archives and your own copy of Media Unmade. Upgrade today.



Starting from behind

We may be early into a fresh financial year, but we now know there has been no clean sheet for advertising spend. The numbers for July, released by Guideline SMI yesterday afternoon, were rotten. Again.

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