StW: Google tells agencies AI will eat their jobs; What was Accenture thinking?; Smart TV app verdict imminent

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Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: New AI developments in agencies, search and film production; an odd job ad from Accenture; and we reach the pointy end of the smart TV apps debate

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

• Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;

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• Your own copy of Media Unmade

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Today: Hey agencies, AI is drinking your milkshake

Prompt: AI devours an agency’s lunch "| Dall-E

• Artificial intelligence may eat agencies’ lunch, Google warns them over dinner;

• Generative AI targets film production;

• Legislators make their minds up about smart TV navigation;

• TV network tensions;

• Accenture’s bizarre “feminine touch” job ad

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Further reading:

Australian Financial Review: Google’s secret meeting warns of AI threat to ad jobs

Capital Brief: Netflix shoots its shot in smart TV clash with free-to-air networks

Unmade: TV’s former united front is, indeed, all over the shop

Unmade: Dr Spin: Accenture really, really craves the feminine touch

Today’s episode features Tim Burrowes, Abe Udy and Cat McGinn

Time to leave you to start your week.

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Toodlepip…

Tim Burrowes

tim@unmade.media

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