Unmade: media and marketing analysis
Unmade: media and marketing analysis
StW: Why women are rejecting news; Research industry trembles at AI onslaught; Seven's comic signing
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StW: Why women are rejecting news; Research industry trembles at AI onslaught; Seven's comic signing

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Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: Why are women turning away from news?; The dawn of synthetic data - good news for marketers, bad news for research companies?; and comedian Mark Humphries joins Seven News

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Robots replace focus groups; why are women avoiding news?; Mark Humphries joins Seven News

Synthetic data is here | DALL-E

This morning’s episode was recorded in a quiet corner at this morning’s launch of University of Canberra’s 2024 Digital News Report. We examine the report’s findings, hot off the press.

Plus, in another busy week for AI, the moment when it overtakes humans comes closer, and synthetic data becomes a real threat for research companies

And in a smart move, Seven News hires comedian Mark Humphries.



Further Reading:



Today’s episode featured Tim Burrowes in Canberra, Abe Udy in Devonport and Cat McGinn in the UK.

Time to leave you to start your week.

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Toodlepip…

Tim Burrowes

tim@unmade.media


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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media and marketing news with all the in-depth analysis, insight and context you need.
Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes