Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
How Enero went off course
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How Enero went off course

Tim Burrowes
Oct 07, 2024
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
How Enero went off course
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Welcome to a Tuesday update from Unmade. Today: As Enero’s CEO, chief financial officer and chair all depart, we examine how a couple of bad acquisitions have undermined the company’s decade-long recovery.

Today’s full post is for Unmade’s paying members. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

  • A complimentary ticket to all of Unmade’s events, including HumAIn (2025), REmade (September 2025), Unlock (31 October), and the Compass series (across November).

  • Member-only content and our paywalled archives;

  • Your own copy of Media Unmade. 



Enero’s shopping trolley wobbles

It’s been a bumpy few weeks for Australia’s only locally listed agency holding company Enero.

On September 13 Enero, which owns creative agency BMF among others, published its annual report which revealed a crash in both profits and revenues, and that two new acquisitions had proved to be stinkers.

Chair Sherry has been replaced by Ian Rowden

On September 16 Enero announced that chair Ann Sherry would step down and that chief financial officer Carla Webb-Sear has resigned “to pursue another opportunity”.

Scrimshaw: ‘another opportunity’

On October 1 we revealed that Enero had been the worst performing company on the Unmade Index in the previous quarter, losing 40% of its value.

The same day, Enero announced that CEO Brent Scrimshaw has resigned, also “to pursue another opportunity”.

Who knew there were so many opportunities out there at the moment?

Next Thursday’s annual general meeting is certainly going to be interesting.

Enero has a wild history.

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