Help us learn how AI is being used in marketing and media
Welcome to an end of week update from Unmade. Today: we ask you to help us understand how far the industry has already gone down the AI path, plus there’s yet another hit on the Unmade Index.
Our paying members got this email before everyone else, late on Thursday afternoon. Everyone else got it on Friday morning. To be first in the know, you need to upgrade.
If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:
Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;
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Are you using AI to disrupt, or are you being disrupted?
Cat McGinn, humAIn curator writes,
With just three weeks to go until the return of our HumAIn conference, we today launch an industry survey to explore how AI is already reshaping the media and marketing landscape.
The insights will help inform the HumAIn Principles working group, which takes place ahead of the conference on May 28.
Generative AI's rapidly evolving capabilities are disrupting everything from copywriting and design to creative production and media planning. This shift raises urgent questions about agency revenue models and the very nature of marketing jobs in the AI era.
Leaders such as Martin Sorrell have predicted that AI will decimate media jobs within the next few years. Open AI’s founder Sam Altman has publicly said he “hates ads” and that his expectation was that 95% of agency functions would soon be replaced by AI.
Representatives from industry bodies Independent Media Agencies of Australia and the Interactive Advertising Bureau are among the participants in the working group, along with senior delegates from across the industry. The discussion, facilitated by AI consultancy Time Under Tension, will be conducted under the Chatham House Rule to encourage candid discussion.
Jason Ross, co-founder of Time Under Tension said “We’re excited to be able to benchmark the industry’s adoption of AI for the first time, and help shape responsible use of this technology.”
One of our objectives for the humAIn conference is to support the industry in managing the potential risks, as well as the benefits, of AI transformation, which requires us to come together to navigate the changes in a collaborative way.
Have your say in the survey here: https://humainprinciples.typeform.com/to/vOZczlXV
Tickets for HumAIn are now on sale.
Inex sell-off won’t slow
Tim Burrowes writes:
The selloff of media and marketing stocks accelerated on Thursday, with the Unmade Index losing another 0.75%, taking it down to 526.1 points, within two points of its all-time low.
That was despite the wider ASX All Ords rising slightly for the day.
After falling to its lowest point since August 2020 on Wednesday, Nine lost another 1.02% on Thursday. Seven West Media fell 2.38%. Ooh Media lost 1.19%.
The little end of town fared better, with music and publishing group Vinyl adding 16.67% and outdoor firm Motio putting on 12.5%.
Time to leave you to your day.
I’ll be back on Saturday morning with Best of the Week. I’ve been at the Local & Independent News Association summit in Port Douglas this week, and that’s given me plenty to think about.
Have a great day
Toodlepip…
Tim Burrowes
Publisher - Unmade