Unmade: media and marketing analysis
Unmade: media and marketing analysis
Live at Compass: Rethinking TV measurement, creativity, and adland's declining influence on culture

Live at Compass: Rethinking TV measurement, creativity, and adland's declining influence on culture


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Welcome to an audio-led edition of Unmade.

Today’s edition features the Melbourne panel from our 2024 industry predictions event, Compass.

Further down, the Unmade Index’s gains stretch into a fourth day, but Seven West Media sees a big fall.

Compass will return later this year. Unmade’s paying members get a complimentary invitation. They also get discounts to all our events including our AI-led focus on the cutting edge of media and marketing, humAIn on May 28, and our retail media conference REmade on October 1. Upgrade today.

Where's the creativity? Why Russel Howcroft would start an old fashioned DM company: Melbourne’s media minds on what 2024 holds

From left: Tonelli, Townsend, Shepherd, Nickels and Howcroft

Unmade’s Compass roadshow rolled into Melbourne late last year to hear thoughts and predictions of the year to come for the industry.

Today we bring you a recording of the conversation had between our panel, moderated by Unmade’s Tim Burrowes.

It featured:

  • Adman, broadcaster and 3AW co-host, Russel Howcroft;

  • Ben Shepherd, chief investment officer at Dentsu; since the recording, Ben has been announced as new boss of Schwartz Media;

  • Melody Townsend, GM of retail marketing at Bank of Queensland Group;

  • Jason Tonelli, CEO of media agency Zenith;

  • Hannah Nickels, head thinker of creative media at Thinkerbell

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The panel discussed issues with industry measurement metrics, the disappointing output from creative agencies over the year, the factors that led to the ‘no’ vote winning the Voice referendum, the failure of brands to service consumers in the face of crisis, the consequences of dominance of the two big tech platforms, how advertising influences (or doesn’t influence) culture and much more.

They also ask the question of why conversations at industry conferences have lost their edge.

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The Compass series was sponsored by Circuit from Cashrewards. Those interested in supporting the 2024 cycle of Compass should email doug@wethinkmedia.com.au

Unmade Index growth tails off as Seven West Media slumps

The Unmade Index carried its growth into a fourth day, but only grew a further 0.28%, to 616.5 points.

Seven West Media saw the biggest movement of the day, losing 5.36%. Southern Cross Austereo gained 2.53%

Time to leave you to your Thursday. We’ll be back with Best of the Week on Saturday.

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Message us: letters@unmade.media