Who killed Skippy? How the TV networks turned their backs on their next generation
Welcome to a members-only edition of Unmade. Today, new numbers show that commercial TV networks no longer fund kids content - could that be a factor in why the next generation of viewers is not coming through? Plus, further down, Antony Catalano and ARN Media continue to circle Southern Cross Austereo.
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The TV networks lobbied for a decade to stop making kids television shows. Guess who’s no longer watching?
Back in 2020, the lobbyists for the free TV industry pulled off a profit-improving coup. They persuaded the government that they could ditch content quotas of programming for children.
No longer would they need to deliver at least 260 hours of children’s programs and 130 hours of pre-school programs annually.