Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
What's wrong at Ooh Media?; And Seven West Media is overtaken by ARN
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What's wrong at Ooh Media?; And Seven West Media is overtaken by ARN

Belinda Cusack
Dec 09, 2024
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
What's wrong at Ooh Media?; And Seven West Media is overtaken by ARN
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Welcome to a Tuesday edition of Unmade. Further down, a significant media milestone, as ARN Media’s market capitalisation overtakes Seven West Media for the first time. And with the exit of Ooh Media’s sales boss Paul Sigaloff after just 19 months, we explore why the company seems to be adrift in a growth sector.

Today’s edition is for paying members only. If you sign up for an annual membership today, we’ll send you a $50 gift card of your choice. Your membership includes:

  • A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compass, all returning in 2025.

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  • Your own copy of Media Unmade.


Siggy’s out already. Can Cathy O’Connor get Ooh Media back on track?

Sigaloff is out of Ooh Media after just 19 months

In good times, one of the attractive things about the outdoor advertising sector is its simplicity. There are none of the complications that come from running a TV network and hoping that your shows rate, or from running a radio station and hoping your breakfast talent don’t talk about anal sex, or from publishing a newspaper and hoping people would still buy the bloody thing.

In bad times in outdoor, there’s nowhere to hide.

Yesterday, Australia’s biggest listed outdoor company Ooh Media announced its chief revenue and growth officer Paul Sigaloff, who only started in May last year, is out.

It’s the biggest acknowledgment of a bad decision since Cathy O’Connor became chief executive of Ooh Media at the start of 2021.

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