Unmade: media and marketing analysis

Unmade: media and marketing analysis

Share this post

Unmade: media and marketing analysis
Unmade: media and marketing analysis
Decoding Peter Costello's final salvo from his Nine exit
Copy link
Facebook
Email
Notes
More

Decoding Peter Costello's final salvo from his Nine exit

Tim Burrowes
Jun 10, 2024
∙ Paid
3

Share this post

Unmade: media and marketing analysis
Unmade: media and marketing analysis
Decoding Peter Costello's final salvo from his Nine exit
Copy link
Facebook
Email
Notes
More
Share

Welcome to a Tuesday update from Unmade. Today: Peter Costello is out as Nine chairman. He dropped some hints about his successor Catherine West and CEO Mike Sneesby is his final statement. We dig into what he means.

The full edition of today’s newsletter is for Unmade’s paying members. Everyone else will hit the paywall further down.

Producing independent analysis of the media and marketing industry takes time and resources. If you like what we do, you can support us by becoming a paying member. Upgrade today



Peter Costello resigns as Nine chair, and on the way out, tries to stop deputy Catherine West getting the prize

Rather than supporting West, Costello said ‘fresh vision’ is needed

It took three days longer than it should have, but Peter Costello eventually did the right thing and resigned as Nine chairman on Sunday night.

In the end, what did for him was not his board’s failure to get to grips with a toxic newsroom culture, a disintegrating business model and a plummeting share price. Instead, the last straw was Costello’s knocking over a reporter who was asking annoying questions. You can’t ask for safety for your own journalists if that’s how your chairman behaves towards them.

How we covered it on Thursday night:

Peter Costello's shoulder barge turns Nine's omnishambles into a shit show

Tim Burrowes
·
June 6, 2024
Peter Costello's shoulder barge turns Nine's omnishambles into a shit show

For me, it’s not the dropped shoulder to put Liam Mendes on the ground that makes my blood boil. It’s the sneer afterwards, as Peter Costello looks at the journalist from a rival newspaper who has been asking impertinent questions, now lying at his feet.

Read full story

So on Sunday night, Costello announced his departure.

Deputy chair Catherine West gets a battlefield promotion. But that's not the end of the matter. Along with an announcement for the ASX from Nine, Costello put out his own statement suggesting he doesn’t want her to keep the job. In part it was self congratulatory, and in part it was read-between-the-lines score settling.

Costello pats himself on the back

We’ll start with the self-administered back pats.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Unmade Pty Ltd
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More