Unmade: media and marketing analysis
Unmade: media and marketing analysis
StW: How 2GB led the way on Bondi Junction attack as the ABC went missing; Lehrmann verdict; Fast food ads next
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StW: How 2GB led the way on Bondi Junction attack as the ABC went missing; Lehrmann verdict; Fast food ads next

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Welcome to Start the Week, our Monday scene-setter for the week ahead. Today: How Nine’s radio and TV operations shone in the aftermath of Saturday’s Bondi Junction attack, while the ABC failed to launch and Seven named the wrong man.

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

  • Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;

  • A complimentary invitation to Unmade’s Compass event (November);

  • Member-only content and our paywalled archives;

  • Your own copy of Media Unmade


2GB steps up as other broadcasters fail

Ben Fordham: Broke news of the Bondi attack

Saturday afternoon saw many broadcasters caught flatfooted as news began to break of the murderous attack at Bondi Junction. With weekend production levels and staff on holiday because of the school break, many were slow to react. The ABC’s TV news channel stuck with its rebroadcast of Planet America, while its radio arm continued to air a food documentary. ABC Sydney remained with a sports call.

By contrast, 2GB’s Continuous Call Team, led by Mark Levy, switched to rolling coverage from their commentary box in Parramatta after breakfast host Ben Fordham called in to break the news.

Meanwhile, the social platform formerly known as Twitter was an utter cesspool.

In today’s podcast:

  • How 2GB dominated on Sydney’s biggest news day of the year;

  • Why was the ABC so slow to go live on radio or TV?;

  • How did Seven name the wrong man?;

  • Countdown to 10.15am as the Bruce Lehrmann verdict arrives;

  • Fastfood ads the next target



Further reading (and listening):



Don’t forget your HumAIn earlybird deadline

Last week we revealed the program for HumAIn, our conference focusing on how AI will change marketing and media.

That’s all the information you need to decide whether to join us on May 28. The 20% earlybird discount expires tomorrow, so today’s the day to make up your mind.


Today’s episode of Start the Week features Tim Burrowes and Abe Udy

Time to leave you to start your week.

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Toodlepip…

Tim Burrowes

tim@unmade.media


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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media and marketing news with all the in-depth analysis, insight and context you need.
Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes