Adland gets a win on betting ads, but social licence is at stake; All red on Unmade Index
Welcome to a Tuesday update from Unmade. In today’s members-only content, we look at the government’s long awaited crackdown on betting ads. And on the Unmade Index, yesterday’s market crash batters media and marketing stocks.
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A government copout? You betcha. But the ad industry would be wise to clean up its act on gambling anyhow
It’s not yet official, but the leaks are comprehensive enough to be credible.
The government is watering down its plans to ban most forms of betting ads from television.
Instead, the target for most of the restrictions will be social media, which is a much safer target for the government to have a war with.
For the TV networks, the outcome appears to be about as good as it could have been. Granted a dispensation to carry two betting ads per hour on each network, that would create a scarcity value that would produce high value ad inventory in a less cluttered environment. Ker-ching!