Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: We look back on media’s most brutal week for a decade, and reflect on how things will play out in this new financial year. Plus, we round up the latest on how AI is changing the media and marketing world
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What now for Australia’s media companies?; Meltwater unveils AI-PR play; Music companies and voiceover artists prepare for war
We start the new financial year by looking back at the final week of the last one. We assess what was perhaps the TV industry’s worst week, and we consider how that will reverberate into FY25.
Plus, we dive into the latest AI issues including the challenges for those who make their living as voiceover artists and the music industry. We also discuss Meltwater’s new AI-driven media monitoring tool, which launched today.
Further reading:
Unmade: Fucking crazy week
The Australian: Mike Sneesby heads to Greece, as Nine’s newsrooms crumble
The Hollywood Reporter: Toys ‘R’ Us Debuts First Video Ad Using Sora, OpenAI’s Text-to-Video Tool
The Guardian: Cheap AI voice clones may wipe out jobs of 5,000 Australian actors
The Verge: The RIAA versus AI, explained
Meltwater: Meltwater unveils new Meltwater Copilot built in collaboration with Microsoft
Today’s episode features Tim Burrowes, Abe Udy and Cat McGinn
Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.
Time to leave you to start your week. We’ll be back with more tomorrow.
Toodlepip…
Tim Burrowes
Publisher - Unmade
tim@unmade.media
StW: After media's meltdown, what comes next?; AI for PR monitoring; Voiceover artists' existential threat