Unmade: media and marketing analysis
Unmade: media and marketing analysis
StW: After media's meltdown, what comes next?; AI for PR monitoring; Voiceover artists' existential threat
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StW: After media's meltdown, what comes next?; AI for PR monitoring; Voiceover artists' existential threat


Welcome to Start the Week, our Monday scene-setter for the week ahead. In today’s audio-led edition: We look back on media’s most brutal week for a decade, and reflect on how things will play out in this new financial year. Plus, we round up the latest on how AI is changing the media and marketing world

Start the financial year by upgrading to an Unmade membership. Your membership includes:

  • Member-only pricing for our HumAIn and REmade conferences;

  • A complimentary invitation to Unmade’s Compass event;

  • Member-only content and our paywalled archives;

  • Your own copy of Media Unmade


What now for Australia’s media companies?; Meltwater unveils AI-PR play; Music companies and voiceover artists prepare for war

Sneesby announced deep cuts at Nine

We start the new financial year by looking back at the final week of the last one. We assess what was perhaps the TV industry’s worst week, and we consider how that will reverberate into FY25.

Plus, we dive into the latest AI issues including the challenges for those who make their living as voiceover artists and the music industry. We also discuss Meltwater’s new AI-driven media monitoring tool, which launched today.



Further reading:



Today’s episode features Tim Burrowes, Abe Udy and Cat McGinn

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Time to leave you to start your week. We’ll be back with more tomorrow.

Toodlepip…

Tim Burrowes

Publisher - Unmade

tim@unmade.media


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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media and marketing news with all the in-depth analysis, insight and context you need.
Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes