Unmade: media and marketing analysis
Unmade: media and marketing analysis
StW: Campaign Brief 'misogyny'; AI brings back dead stars; Aldi overtakes disgraced rivals on brand trust
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StW: Campaign Brief 'misogyny'; AI brings back dead stars; Aldi overtakes disgraced rivals on brand trust


Welcome to Start the Week, our Monday scene-setter for the week ahead.

In today’s audio-led edition: With Campaign Brief under fire for continuing to focus only on male creatives, the industry reacts; AI exhumes movie stars; the ACCC’s exposure of Coles’ and Woolworths’ shady pricing hits their brands; and Seven defends yet another legal case.

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Why won’t Campaign Brief acknowledge women (and why do male execs still support them)?

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And when will the men stand up? | Image: TrinityP3 / ChatGPT

The scandal of the last few days has been playing out on LinkedIn as the industry questions Campaign Brief’s ongoing emphasis on the talents only of male creatives

How Campaign Brief sees the creative world

Campaign Brief’s latest ranking of creatives in NZ and Australia - in the gift of publisher Michael Lynch - focuses mainly on men. Even agencies featuring on the list, including Thinkerbell, appear to be asking themselves whether it’s a good idea to be there.

Thinkerbell was among the agencies highly placed. CEO Margie Reid, who is also a director of Support The Girls Australia, took to LinkedIn over the weekend to distance her agency from the ranking, writing: “Thinkerbell has not paid, created or had any part to play in the list that appeared in the latest edition of the Campaign Brief magazine or the BestAds ranking list. Nor were we contacted when the list was published.”

Creative Jet Swain put it more succinctly yesterday: “Shame on you Campaign Brief. Nothing has changed in the three decades I’ve witnessed this blatant misogyny. Your NZ lists had no women, and Australia only has Tara Ford.”

Also in today’s podcast: AI can bring dead actors back to life; but should it?; Coles and Woolworths have seen tangible brand damage from the ACCC prosecution new data from Roy Morgan Research shows; and Southern Cross Austereo is accused of ‘mocking’ its local TV news obligations.



Further reading



Today’s episode features Tim Burrowes, Abe Udy and Cat McGinn

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Time to leave you to start your week. We’ll be back with more tomorrow.

Toodlepip…

Tim Burrowes

Publisher - Unmade

tim@unmade.media


Discussion about this podcast

Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media and marketing news with all the in-depth analysis, insight and context you need.
Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes