Unmade: media and marketing analysis
Unmade: media and marketing analysis
StW: Is Nine's Olympic balance sheet red or black?; Mediaweek for sale to Vinyl Group? Upfronts partying on hold
0:00
-19:09

StW: Is Nine's Olympic balance sheet red or black?; Mediaweek for sale to Vinyl Group? Upfronts partying on hold



Welcome to an audio-led edition of Unmade. Today: Is Nine going to make a profit or loss on the Olympics? It depends who you ask, and how you calculate it; Will Mediaweek’s embattled owner sell to Vinyl Group? And the TV networks dial back their Upfronts plans

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

  • Member-only pricing for our HumAIn and REmade (October 1) conferences;

  • A complimentary invitation to Unmade’s Compass event (November);

  • Member-only content and our paywalled archives;

  • Your own copy of Media Unmade.



Olympics countdown: Has Nine locked in enough sponsorship?

Nine enters the final countdown

Nine says it’s made it into profit with its Paris Olympics sponsorship packages.

As we discuss on today’s Start the Week podcast, this morning Nine said it has booked $135m against the event, which CEO Mike Sneesby says will deliver a profit. It comes the same day The Australian reports that the Games will be a $60m loss for the network.

Sneesby - who recently saw staff cast a vote of no confidence against him as Nine makes rounds of redundancies - also revealed today that he would be going to the event, but just for one week.

Also on the podcast, we discuss the future of Mediaweek, with the AFR reporting today that owner Trent Thomas, subject of sexual harassment claims by staff, is considering selling the business to Brag Media owner Vinyl Group.

And also today, this year’s Upfronts are shaping up to be a lacklustre affair, with media bosses reluctant to be seen to be hosting big parties while staff lose jobs.


Further reading:


Today’s episode features Tim Burrowes and Abe Udy.

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Time to leave you to start your week. We’ll be back with more tomorrow.

Toodlepip…

Tim Burrowes

Publisher - Unmade

tim@unmade.media

Discussion about this podcast

Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media and marketing news with all the in-depth analysis, insight and context you need.
Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes