How UnLtd pivoted to purpose
Welcome to a Tuesday update from Unmade. Today: UnLtd’s two decade evolution from fund raising to direct impact; and below the paywall, the Unmade Index finally breaks its fortnight-long losing streak.
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UnLtd’s pragmatic pivot
Sometimes when you start researching an article, the facts take you in a different direction to the one you were anticipating.
That’s the case with UnLtd, the Australian media and marketing industry’s not-for-profit foundation helping young people at risk.
A contact pointed me in the direction’s of UnLtd’s financial accounts, which are available on the website of the Australian Charities and Not-for-profits Commission. My source was concerned that only 16% of the organisation’s revenue was showing up in the accounts as being passed along as grants and donations to the charities that UnLtd helps. By contrast, more than half of UnLtd’s revenue is going on staff costs, the number suggested.
Based on the cold, hard numbers that’s a reasonable concern to raise. Over the years, the revenue raised by UnLtd has grown far faster than the amount it gives directly to youth charities. But there’s a far more interesting story than that behind UnLtd’s increasing impact.