Unmade: media and marketing analysis
Unmade: media and marketing analysis
StW: K+J Day; Cosmo is back; Google hides local ad revenue as Twitter's take collapses
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StW: K+J Day; Cosmo is back; Google hides local ad revenue as Twitter's take collapses


Welcome to Start the Week, our audio-led Monday scene-setter for the week ahead.

Today: Kyle Sandilands and Jackie Henderson smash onto the Melbourne airwaves, and go full bore from the first talk break; Cosmo magazine is coming back; and the coming war between Australia and the digital giants

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Melbourne makes up its mind about the K+J Show

Kiis kicked off with a double page ad in the Sunday Herald Sun

Kyle Sandilands and Jackie Henderson exploded onto the Melbourne airwaves this morning with a family-unfriendly half hour opening talk break that kept the bleeper operator busy (we include a small excerpt in today’s podcast). Introducing the team behind the Sydney-based Kyle & Jackie O Show to the Kiis Melbourne audience, Sandilands and Henderson ranged through topics including sex acts, sexual preferences and sexually transmitted diseases.

There were also moments of dead air where local feeds failed to fill the ad break, for the digital audio stream at least, as ARN grappled with the technicalities of a live national show with local inserts.

And ARN pulled a switcheroo on Fox FM, upgrading the prize in their secret sound contest to $200,000

Also today, we examine Australian’s increasingly fractious relationship with the digital behemoths including Google, TikTok, Facebook and Twitter.

And Cosmo is returning.

Further reading:



Today’s episode features Tim Burrowes and Abe Udy

Time to leave you to start your week.

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Toodlepip…

Tim Burrowes

tim@unmade.media


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Unmade: media and marketing analysis
Unmade: media and marketing analysis
Media and marketing news with all the in-depth analysis, insight and context you need.
Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes