Super Bowl, the creativity black hole; and Ooh Media's grand recovery
Welcome to a Tuesday update from Unmade, on the morning after Super Bowl. The only thing that was remarkable about this year’s crop of ads was their celebrity-focused mediocrity. Below, we explore whether that even matters.
Also today in the Unmade Index: As it prepares to release its full year financial numbers next week, the share price of Ooh Media closes on a one-year high.
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Not-so-Super Bowl
Shortly, the first ratings will come in for yesterday’s Super Bowl. Most commentators are expecting a big, big number, thanks to the cultural roar created by Taylor Swift’s partner Travis Kelce being on the winning team, along with a game that remained in doubt until the last.