Unmade: media and marketing analysis
Unmade: media and marketing analysis
Start the Week: Vale Harold Mitchell; Australia's new paper; Google's bad AI brand strategy
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Start the Week: Vale Harold Mitchell; Australia's new paper; Google's bad AI brand strategy

Transcript

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Welcome to Start the Week, our Monday scene-setter for the week ahead.

Today’s topics: Remembering Harold Mitchell; latest on how AI is changing marketing; Seven West Media prepares for digital newspaper launch

If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:

  • Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;

  • A complimentary invitation to Unmade’s Compass event;

  • Member-only content and our paywalled archives;

  • Your own copy of Media Unmade



Harold Mitchell: Media’s biggest beast

Mitchell:
Harold Mitchell (right) spars with Tim Burrowes in 2009

Today:

  • Harold Mitchell, Australia’s most successful media agency founder, passes on;

  • SWM prepares to launch The Nightly

  • The week in AI, as Google’s bodged Bard branding becomes Gemini



Further reading:

Today’s episode features Tim Burrowes, Abe Udy and Cat McGinn

Time to leave you to start your week.

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Message us: letters@unmade.media

Toodlepip…

Tim Burrowes

tim@unmade.media


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