Start the Week: Vale Harold Mitchell; Australia's new paper; Google's bad AI brand strategy

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Welcome to Start the Week, our Monday scene-setter for the week ahead.

Today’s topics: Remembering Harold Mitchell; latest on how AI is changing marketing; Seven West Media prepares for digital newspaper launch

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• Member-only pricing for our HumAIn (May 28) and REmade (October 1) conferences;

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Harold Mitchell: Media’s biggest beast

Harold Mitchell (right) spars with Tim Burrowes in 2009

Today:

• Harold Mitchell, Australia’s most successful media agency founder, passes on;

• SWM prepares to launch The Nightly

• The week in AI, as Google’s bodged Bard branding becomes Gemini

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Further reading:

• Australian Financial Review: Ad man Harold Mitchell was living large to the end

• The Australian: Media tycoon Harold Mitchell dies, aged 81

• The Age: Australian advertising and media veteran Harold Mitchell dies

• Brisbane Times: Stokes’ Seven takes on News Corp with nightly newspaper, supported by Gina Rinehart

Today’s episode features Tim Burrowes, Abe Udy and Cat McGinn

Time to leave you to start your week.

Editing was courtesy of Abe’s Audio, the people to talk to about voiceovers, sound design and podcast production.

Message us: letters@unmade.media

Toodlepip…

Tim Burrowes

tim@unmade.media

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