Sitemap - 2025 - Unmade: media and marketing analysis

SCA back on top

Marginally negative

AI slop is putting brand trust at risk, warns Getty Images' creative head

BotW: The Kyle & Jackie O Show faces ratings trouble in Sydney too; Now the magazines use AI cover models

Meta goes all in

The verdict on Cathy O'Connor

BotD: Domain deal into extra time; Jackie No Show; Facebook signs off another low tax bill; Welcome to the Lamestream

Vinyl story rolls on; Google's AI contradiction; and Uncle Clive pays for everything

Vinyl's cunning plan to make a buck; Unmade Index recovers

Could Google lose Chrome, and how bad would that be for advertisers?

BotW: AI takes the mic; Netflix gets serious about ads; SCA spikes; and a Google breakup gets a little closer

'A love letter to the ridiculous and wonderful world of agencies': How Rob Mayhew went from adland to creator

BotD: Aussies fall for US podcaster; Seven West Media capitalisation falls to $200m; SBS sense of humor failure over streaming glitches

BotD: Rapping the election; declaring the influencers; and Stepho's next hire

The sad cobbler

BotW: Will Trump's trade war trigger an advertising tax?; A wobbly week on the Index; and do TV debates still matter?

Effective?

Where to next for the commercial TV industry?

Is QMS going out through the in door, or in through the outdoor?

Red Monday for Unmade index; Take our AI survey

BotW: Enero woe; Growthops flops; and TikTok clock resets

How local media remains divided as audience trust evaporates

Unmade Index scorecard: The first quarter

A smoking gun

The robots back Albo

BotW: Kiis prepares for a fierce gumming from ACMA; Radio National's audience emergency; How to spend $770m

What's holding marketers back from AI?

BotD: NRL TV rights stuck in neutral; Daily Aus won't talk about profit; Clems back into retail

Streaming's second decade begins now

BotD: Bunnings gears up for retail media Hammer Time; Mumbrella tops the trade press numbers; Andrew Little out

BotW: The platforms recruit Trump for their fight with Australia

And now the calamitous news

The trust statistics that suggest a revolution is brewing

BotD: 'No conspiracy' says CRA; No signal from the ABC; No future at Clems for ECD

BotW: Nine's night watchman bats on; Why not use AI?; 2Day chases the kids

The wrong metrics of retail; tell us if you want the REmade Awards to return; No early ASX fillip for Stanton

Here comes Tubi

Toxicity versus tedium?

BotD: Optus joins the HumAIn lineup; WeAre8 shuts its doors in Oz; Emirates up for grabs

BotW: SCA kicked out of the All Ords; Poppy Reid's social follower shenanigans; Hugh Marks' first day

BotD: 'Not all jobs are worth saving'; Women urged not to speak for free

BotD: OMG junior pay is worst in market, new data suggests; Oops, AI Did It Again; Tarsh Belling exits Triple M after just six weeks

BotD: More adland green shoots but SWM takes ASX hit; Change at the top for SXSW Sydney; Poppy Reid's next gig

BotW: Vinyl Group slips out some late night numbers; How Meta outlasted its local crisis; Audio's big week

BotD: Investors give belated thumbs-up to SCA results; the man who still believes in TV; the prosaic truth about a betting ad ban

BotD: The day SCA went audio-only, took Listnr profitable, and lost a drive host; ARN Media back into growth; Hallway creative chief exits

BotD: Enero loses ground; Sheargold off air after Matildas comment; Foxtel locks in last minute Max deal

BotD: Ita goes to war; Nine profits fall again

BotD: Live from Compass Auckland; Ooh Media finds momentum; yet another Clems rethink

BotW: Domain bid starts unravelling the consolidation chain

Luke Girgis puts his reputation on the line in Vinyl Group legal battle

BotD: Ratings cut fails to lift media stocks; Reo signs another client; New IAB chair

BotD: News incentives postponed; Murdoch laundry; SCA wins on the Unmade Index

BotW: Ita's version; TV's Weekend at Bernie's; and News Corp's expiry date

How Kim Portrate helped the television industry ride the last wave

BotD: Is Bruce Gordon Nine's next proprietor?; UFC vs The SMH; Unmade reveals new boss

BotW: What we learned at the Lattouf hearing; Here comes ADH; ARN drops below $200m

BotD: Max counts down to launch; SCA closes in on licences sale; News Corp impresses market

BotD: Rally on the Unmade Index; CRA owns up; Time's up for Liz Hayes

BotD: W+K explains McBloke hires; Ooh Media drops below $600m threshold; CRA claims most podcasts get 100,000+ downloads

BotD: Another down year for ads; Meet the men of McDonald's new ad agency; Sandilands' brain drama

'I love winning': Atomic 212 boss Barry O'Brien on staying hungry, and selling to Publicis

BotW: Publicis goes shopping; NRL goes to market; and Disrupt Radio goes down

BotD: How AI remains in the balance for Aussie marketers; ARN Media's restructure; SWM surges on the Unmade Index

BotD: Atomic payday; the Pureprofile bounce; and DDB cuts jobs

BotW: Why Nine had to get rid of Cullen; Optus Sport on the block; Ooh Media readies for cuts

We're buying Mumbrella

BotW: Ticking clock on the TikTok block; Winners and losers in the Nine shakeup

BotW: Our verdict on the Unmade Index's CEO of 2024, in a dud year