BotD: More adland green shoots but SWM takes ASX hit; Change at the top for SXSW Sydney; Poppy Reid's next gig

Welcome to Best of the Day, on a data-driven start to the week with SMI’s January numbers offering reason for cautious optimism, and Nielsen releasing its ranking of the top advertisers in 2024. In people moves, the boss of SXSW Sydney moved on, and Poppy Reid popped back up.

If you’ve been thinking about upgrading to an Unmade membership, this is the pe…