Tuesdata: Hitting bottom
Welcome to a data-led edition of Unmade in which we build some graphs around today’s new set of radio ratings. Whisper it, but is The Kyle & Jackie O Show starting to turn the corner?
And further down, big moves in both directions on the Unmade Index.
Today’s full post is for Unmade’s paying members.
As well as accessing posts like this, your annual membership of Unmade gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.
You also get access to our paywalled archive.
And below the paywall, you’ll find your voucher code for a complimentary ticket to REmade - Retail Media Unmade which takes place on September 23.
Upgrade today.
You have to start somewhere
Are we back at radio ratings day already?
In one of the quirks of the calendar, despite there only being seven survey releases this year, the last one was only five weeks ago. That was the third of the year. This is the fourth. And we’ll have to wait seven weeks for the fifth.
Two themes emerge.
First, a miserable trip for Nine Radio. For the first time in the decade since talk stations 2GB in Sydney and 3AW in Melbourne came under the same ownership, neither one is their market leader. Mumbrella covered that one well this morning.
And in a second theme, a couple of troubled networks are showing early signs of regaining a pulse. The Kyle & Jackie O Show appears to have come off bottom for Kiis FM in Sydney and Melbourne.
And at the ABC, Radio National and Triple J have done the same.
First to K+J.