Unmade: media and marketing analysis

Unmade: media and marketing analysis

Share this post

Unmade: media and marketing analysis
Unmade: media and marketing analysis
Does News Corp’s news division belong in Fox Corp?
Copy link
Facebook
Email
Notes
More

Does News Corp’s news division belong in Fox Corp?

Tim Burrowes
May 13, 2025
∙ Paid
2

Share this post

Unmade: media and marketing analysis
Unmade: media and marketing analysis
Does News Corp’s news division belong in Fox Corp?
Copy link
Facebook
Email
Notes
More
Share

Welcome to a Tuesday update from Unmade. Today we look at the smoke signals contained in News Corp’s quarterly financial update, and Vinyl Group tangles with the ASX after failing to disclose on time that one of its directors had sold all his shares.

Today’s full edition is for Unmade’s paying members; everyone else will hit the pay wall.

To get maximum value from a paid membership of Unmade, sign up today.

Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.

You also get access to our paywalled archive.

Upgrade today.



Fourth pillar, third wheel?

Thomson: News Corp’s three priority pillars do not include its news division | Image: Getty Images

By the time an investor call kicks off, every word of the commentary has been carefully crafted. Doubly so when the words are spoken by News Corp’s chief executive Robert Thomson, who amuses himself by cramming every statement with as many alliterations as possible - “The currency of credibility will become even more crucial”.

The latest quarterly update from News Corp, the first since the Foxtel sale closed, was no exception. Thomson told the market: “Following the close of the quarter, we concluded the sale of Foxtel to DAZN, highlighting our intention to concentrate investment on three core pillars of growth; Dow Jones, digital real estate, and book publishing.”

Given that with the removal of its video segment leaves only four segments, that looks like a signal regarding News Corp’s fourth segment: news media.

This post is for paid subscribers

Already a paid subscriber? Sign in
© 2025 Unmade Pty Ltd
Privacy ∙ Terms ∙ Collection notice
Start writingGet the app
Substack is the home for great culture

Share

Copy link
Facebook
Email
Notes
More