Unmade: media and marketing analysis

Unmade: media and marketing analysis

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Unmade: media and marketing analysis
Unmade: media and marketing analysis
How the Project survived (and even thrived) for 16 years
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How the Project survived (and even thrived) for 16 years

Tim Burrowes
Jun 10, 2025
∙ Paid
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Unmade: media and marketing analysis
Unmade: media and marketing analysis
How the Project survived (and even thrived) for 16 years
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Welcome to a Tuesday update from Unmade. Today: saluting the impact The Project had on Australian TV.

Today’s full post is for Unmade’s paying members. Everyone else will hit a paywall.

Below the paywall, you’ll find your voucher code for a complimentary ticket to REmade - Retail Media Unmade which takes place on September 23.

To get maximum value from a paid membership of Unmade, sign up today.

Your annual membership gets you tickets to September’s REmade conference on retail media; to October’s Unlock conference on marketing in the nighttime economy; and to Unmade’s Compass end-of-year roadshow.

You also get access to our paywalled archive.

Upgrade today.



Vale The Project

They all look so young. Even Dave Hughes, kinda.

This was the publicity shot used to launch The 7PM Project on Network Ten, 16 years ago this week.

It was, then programming boss David Mott predicted, going to be “a game changer for Ten”.

He was right. Few shows last 16 years.

Dave Hughes, Carrie Bickmore and Charlie Pickering became part of the fabric of what started as a half-hour show. Most people have forgotten that Ruby Rose and James Mathison’s part in the original lineup.

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