BotD: Telstra gold while Optus name is mud; Mushroom trial drives podcast chart
Welcome to Best of the Day, on the day Telstra’s marketing won one of the world’s most prestigious creative gongs.
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The Day Today: Watchdogs on patrol; Telstra on the podium; Podcast Ranker driven by mushroom trial
Wartchdog wars and PR crises
Optus became the latest local brand to experience a week of crisis comms, after the ACCC forced it to own up to selling hundreds of customers products they did not need. Optus agreed to pay a $100m penalty. It came a day after youth focused sunscreen brand Ultra Violette went to war with Choice over claims from the consumer watchdog that most sunscreen products do not meet the rating on their labels. Meanwhile, IVF company Monash is battling the aftermath of damaging revelations over incorrect embryo implantations.
Even better for Telstra
Telstra marketers woke up to the news that its animated “Better on a Better Network campaign, created by Bear Meets Eagle on Fire, had won the Grand Prix in the film craft category of the Cannes Lions. Telstra’s chief marketing officer, Brent Smart wrote on LinkedIn: “I’m genuinely speechless.”
Mushroom at the top
The mushroom murder trial smashed into the top end of the Australian Podcast Ranker, with the ABC’s Mushroom Case Daily taking fourth slot in the May rankings released today.
A magic exit
Local marketing-meets-AI startup Magicbrief was acquired by Canva.
TV trends
Streaming overtook broadcast and cable TV viewing in the US for the first time, Nielsen said.
Happy days on the Unmade Index
Vinyl Group and Seven West Media both saw their stocks bounce back today.
Vinyl was up by 15% to a market capitalisation of $170m, taking it past ARN Media (down 2% to $155m) and Southern Cross Austereo (flat on $154m)
Out of home minnow Motio jumped by 17.7% to $12.6m after telling the market it was upgrading its full year profit guidance to $1.9m. Meanwhile Ooh Media was up by 3.6% and Pureprofile was up by 5.1%.
The Unmade Index was up by 1.3% for the day, closing on 570.4 points.
More from Mumbrella…
Mumbrellacast: Aussies win big at Cannes, the trouble at Clems, and are women avoiding news?
‘I’m genuinely speechless’: Telstra and BMEOF take home Grand Prix at Cannes
‘Our strategy for every station is on track’: SCA crows over 25-54 numbers
People are becoming more relaxed about AI news. They have no idea.
Time to leave you to your evening.
We’ll be back with an audio-led edition tomorrow.
Have a great day
Toodlepip…
Tim Burrowes
Publisher - Unmade + Mumbrella
tim@unmade.media
