FY25 end of year report: The winners and losers of The Unmade Index
Welcome to a members-only post from Unmade. Today we rank the winners and losers of The Unmade Index across the full financial year which ended last night. We name our CEO of the financial year, and once again, that accolade goes to the boss of one of the underdogs. But who is it? You’ll need to be an Unmade member to find out.
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A better year
Happy FY26. Pinch, punch, first of the month.
Which means it’s time to examine our winners and losers on the Unmade Index.
We’ve been running the Unmade Index for three and a half years now, since the start of 2022. It charts the performance of all our locally listed media and marketing businesses.
We kicked off The Unmade Index on a nominal 1000 points, and have never been as high again.
In the 2025 financial year just gone, we kicked off The Unmade Index at 478.4 points and closed up for the year on 564.5 points. Within the year, we hit a new all-time low last November of 423.6 points but have seen a recovery since then.
The most powerful gravitational forces on the Index have come from the US. Donald Trump’s trade shenanigans created the low point while the bid for Domain from the US-headquartered Costar lifted the stock and parent company Nine along with the wider index.
Our table of winners is delicately balanced, with seven stocks growing their market capitalisation and seven losing their shareholders money.