The year in review: CMO moves; brand crises; a Netflix U-turn; war for the Market Herald; the madness of Musk and ABC's audio audience collapse

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Welcome to the final Start the Week podcast of 2022, in which Tim Burrowes and Abe Udy look back on the ten biggest stories of the year.

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The best of Unmade’s analysis:

Brand PR crises of 2022:

• Unmade: Has Qantas got a brand crisis or just a PR problem?

• Unmade: Optus writes a new chapter in the crisis handbook

The big marketer moves:

• Unmade: Biggest CMO move of the year - Thinking Smart

• Unmade: Lisa Ronson departs one of the biggest CMO roles, but how to mark her Coles scorecard?

• Unmade: Marketers on the move - Melissa Hopkins to SWM

The AFL TV rights renewal:

• Unmade: Why Seven and Foxtel are willing to pay $40,000 per minute for the AFL deal

The Market Herald saga:

• Unmade: The Unmade podcast: Jag Sanger of The Market Herald on buying Gumtree and Carsguide, and launching a newspaper

• Unmade: Inside the The Market Herald's civil war

The ABC’s audio audience decline:

• Unmade: Is the ABC's next generation of radio listeners coming through? Not according to the ratings

• Unmade: Triple J's youth audience has fled. And no, it's (mostly) not the internet's fault - they've switched to commercial radio

• Unmade: Australia's most influential radio show has never had fewer listeners. The ABC's audience problem is getting worse

• Unmade: The collapse of Patricia Karvelas’ RN audience

Musk turned right | Getty Images

Musk’s Twitter purchase:

• Unmade: Why Elon Musk's Twitter takeover will probably fail

• Unmade: Rich, talented arseholes

• Unmade: Elon’s Twitter bloodbath begins

• Unmade: Musk's 'thermonuclear' threat to advertisers

The legal year:

• Unmade: Media's season in court: How The Teacher's Pet changed Australia's podcast landscape

The year of audio:

• Unmade: What we learned from Listnr

• Unmade: The economics of podcasting

• Unmade: Mamamia takes on the podcast giants

Netflix moves in to advertising:

• Unmade: The Netflix U-turn

The year in Unmade:

• Unmade: Two awards, a fraud, and an unwelcome exit: the messy trajectory of Unmade’s startup phase

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Audio production was courtesy of Abe’s Audio, the people to talk to about voiceovers and sound design for corporate videos, digital content, commercials and podcasts.

I’ll be back tomorrow with Tuesdata for our paying members.

Have a great day.

Toodlepip…

Tim Burrowes

tim@unmade.media