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BOTW: Qantas appoints an accountant to do a marketer's job; mediocre white men; a News Corp merger?
Welcome to Best of the Week. Today: An intriguing idea which could see a News Corp tie in with Warner Bros Discovery; Qantas’s odd choice of loyalty…
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Tim Burrowes
2
The TV industry's own figures suggest most under-40s are no longer watching
Back in May, the TV industry finally started sharing a new metric: Total TV. Combining viewing numbers not just for linear television broadcast over the…
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Tim Burrowes
2
BOTW: Good morning, Boomertown - MLA's lamb campaign shows a good strategy can work for decades
This week saw the latest instalment of Meat & Livestock Australia’s latest summer campaign for lamb. It’s great.That makes it the 20th year in the row…
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Tim Burrowes
End of the year: How News Corp ended up as the ASX's biggest media winner
In the end, it was a year of treading water. The Unmade Index closed on 628.9 points, a rise of 3.04% for the year.There was, however, significant…
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Tim Burrowes
When wastage becomes fraud
Welcome to a Tuesday update from Unmade. The full post is exclusive to our paying members. Today: How the Forbes scandal plays into widespread digital…
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Tim Burrowes
Woolworth CEO's interview car crash was an avoidable PR disaster
Welcome to a midweek update from Unmade: Today: Woolworths’ CEO commits a PR blunder, and the Unmade Index crawls back over 600 points.
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Tim Burrowes
2
Tuesdata: Where Australian ad spend goes
In today’s edition of Tuesdata we explore where advertising spend is being directed in Australia.
A reckoning?
It says a lot about the industry in which we work that the subject line of this newsletter could have referred to either of the week’s major stories …
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Tim Burrowes
8
We're buying Mumbrella
We start the year with an exciting piece of news. Unmade and Mumbrella are coming together.
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Tim Burrowes
19
BotW: On the road to Hubbl and Brad Banducci's awkwardly timed exit
Welcome to Best of the Week, mostly written on a crisp Saturday morning in Evandale, Tasmania.
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Tim Burrowes
An abrupt exit at Mediaweek as James Manning is 'sacked'; Unmade Index fades
It was not the type of departure James Manning expected. Having covered hundreds, or perhaps thousands of media arrivals and exits during his quarter…
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Tim Burrowes
14
Grubby boardroom shenanigans at The Market Herald laid out by the Takeovers Panel
Welcome to a Friday update.
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Tim Burrowes
2
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