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Outpost: Almost all our major advertising and media dynamics now begin offshore
Welcome to a midweek update from Unmade. Today: In an accelerating trend, every big dynamic affecting the local advertising ecosystem now its roots in…
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Tim Burrowes
1
Behavioural economics, soft diplomacy and hardnosed pragmatism of airline marketing
Welcome to a Tuesday update from Unmade. The full post is only available to our paying members. Today: With yesterday’s news that Qantas has made its…
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Tim Burrowes
StW: Cost cutting on Nine agenda as Sneesby spray goes public; and SXSW unveiled
Welcome to Start the Week, our audio-led Monday scene-setter for the week ahead. Today: Nine under pressure from investors as questions are asked about…
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Tim Burrowes
20:02
BOTW: How news is becoming a collective industry; and SMI's latest bloodbath
Welcome to Best of the Week, kicked off on board flight VA1292 out of steamy Cairns and wrapped up this morning back in chilly Evandale, Tasmania. I…
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Tim Burrowes
Help us learn how AI is being used in marketing and media
Welcome to an end of week update from Unmade. Today: we ask you to help us understand how far the industry has already gone down the AI path, plus…
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Tim Burrowes
 and 
Cat McGinn
Prophet growth: How Jordan Taylor-Bartels is using big math to predict marketing goals
Welcome to an audio-led edition of Unmade. Today we’ve an episode of our series focusing on industry startups, The Unmakers. We talk to the latest…
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Tim Burrowes
39:42

April 2024

Tax is the answer; media's great extinction deb(AI)t; and the Unmade Index rebounds
Welcome to a Tuesday update from Unmade Today, we reveal the lineup for The Great DebAIt, where the inventor of The Newspaper Extinction Timeline will…
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Tim Burrowes
 and 
Cat McGinn
1
StW: K+J Day; Cosmo is back; Google hides local ad revenue as Twitter's take collapses
Welcome to Start the Week, our audio-led Monday scene-setter for the week ahead. Today: Kyle Sandilands and Jackie Henderson smash onto the Melbourne…
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Tim Burrowes
25:28
BOTW: The end of audits; Foxtel's shifting sands; and a wild day on the Unmade Index
Welcome to Best of the Week, mostly written on a crisp morning in Evandale, Tasmania, after a frustrating evening of aurora hunting stymied by a bright…
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Tim Burrowes
 and 
Cat McGinn
Anatomy of a viral news story: Why the Arj Barker baby controversy went everywhere
Welcome to a midweek update from Unmade. Today: Why the Ark Barker breastfeeding mum controversy was perfect news fodder; and the Unmade Index’s…
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Tim Burrowes
1
How UnLtd pivoted to purpose
Welcome to a Tuesday update from Unmade. Today: UnLtd’s two decade evolution from fund raising to direct impact; and below the paywall, the Unmade Index…
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Tim Burrowes
StW: TikTok crackdown; Consumers' sauce sacrifices; Free-to-air ads slump 17%; ABC ups its marketing spend
Today: TikTok piles the pressure on the television industry as US legislators put the squeeze on the short form video platform; the TV revenue slump…
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Tim Burrowes
3
22:12
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