Archive - Unmade: media and marketing analysis

Today: The week revolved around car ads, real and otherwise. I’m underselling it. Do read on.

Jul 12 •

REmade special: The week in retail media

Welcome to an end of week update from Mumbrella in which we catch up on the latest developments in the retail media space..

Jul 10 •

and

BotD: Amazon boss to keynote at REmade; WPP names new CEO; Mark Britt and Mat Baxter reveal new venture

Welcome to Best of the Day, on the day WPP brought in an outsider to run the business and Australia’s biggest magazine company was put up for sale…

Jul 10

BotD: Gallagher puts the band back together (no, not Oasis); Hyland out of Havas; Ooh Media’s price turnaround

Welcome to Best of the Day, on the day Brian Gallagher reunited with old Southern Cross Austereo colleagues to reset Nine’s struggling radio sales…

Jul 9

Tuesdata: Where Australian ad spend goes

In today’s edition of Tuesdata we explore where advertising spend is being directed in Australia.

Jul 8

BotD: CommBank claims first streaming roadblock; Ita vs Antoinette, pt 2

Welcome to Best of the Day, on the day CommBank reworked the old school roadblock approach to a big brand launch, and the media breathed a sigh of…

Jul 7

BotW: Relevance drift; Stan's late winner; Vinyl Group gets a new credit line

Today: Why the EPL deal was better for Nine than Optus; how Vinyl Group has only been renting a key domain; and what marketers in the northern…

Jul 5 •

HumAIn week: The Cloudflare alliance and big tech funds AI with job cuts

Welcome to an end-of-week update from Unmade, in which we wrap up the developments in AI relevant to the marketing, media and advertising world. The big…

Jul 3 •

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, and

(Another) 20 minutes inside Sir Martin Sorrell's head

Talk about deja vu. Exactly two years ago I was sitting in the front row at MAD//Fest in London, listening to Sir Martin Sorrell on an unpleasantly hot…

Jul 2 •

Here comes the year of simplification

Just one day into the new financial year and the Unmade Index’s trend of FY26 is already emerging: simplification.

Jul 1 •

June 2025

FY25 end of year report: The winners and losers of The Unmade Index

Happy FY26. Pinch, punch, first of the month.Which means it’s time to examine our winners and losers on the Unmade Index.

Jun 30 •

A love letter to podcasts

An email from Apple dropped into my inbox this morning. I’d love to think that the striking piece of artwork - two microphones front lit to create a…

Jun 29 •

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