Archive - Unmade: media and marketing analysis

This week in AI: The agents arrive

AI in the media and marketing world is moving from experimentation to operationalisation, and this week saw the arrival of both a Google search tool…

16 hrs ago •

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Vinyl Group incinerates another $9m as SCA overtakes ARN Media again

Welcome to an end of day update from Unmade, on the day Vinyl Group informed the market that it has burned more than nine million bucks over the last…

Jul 17

'You're not going to get an AI agent to watch TV for you' Samsung's Alex Spurzem on the rise and rise of connected TV

In today’s interview we talk streaming TV with the man who claims to be reaching 7m Australian viewers, Alex Spurzem, MD for Samsung Ads in Australia…

Jul 16

30:39

Tuesdata: The hidden finances of our biggest magazine publisher Are Media

Welcome to a data-led edition of Unmade in which we crunch the previously unpublished accounts of Are Media.

Jul 14 •

Today: The week revolved around car ads, real and otherwise. I’m underselling it. Do read on.

Jul 12 •

REmade special: The week in retail media

Welcome to an end of week update from Mumbrella in which we catch up on the latest developments in the retail media space..

Jul 10 •

and

BotD: Amazon boss to keynote at REmade; WPP names new CEO; Mark Britt and Mat Baxter reveal new venture

Welcome to Best of the Day, on the day WPP brought in an outsider to run the business and Australia’s biggest magazine company was put up for sale…

Jul 10

BotD: Gallagher puts the band back together (no, not Oasis); Hyland out of Havas; Ooh Media’s price turnaround

Welcome to Best of the Day, on the day Brian Gallagher reunited with old Southern Cross Austereo colleagues to reset Nine’s struggling radio sales…

Jul 9

Tuesdata: Where Australian ad spend goes

In today’s edition of Tuesdata we explore where advertising spend is being directed in Australia.

Jul 8

BotD: CommBank claims first streaming roadblock; Ita vs Antoinette, pt 2

Welcome to Best of the Day, on the day CommBank reworked the old school roadblock approach to a big brand launch, and the media breathed a sigh of…

Jul 7

BotW: Relevance drift; Stan's late winner; Vinyl Group gets a new credit line

Today: Why the EPL deal was better for Nine than Optus; how Vinyl Group has only been renting a key domain; and what marketers in the northern…

Jul 5 •

HumAIn week: The Cloudflare alliance and big tech funds AI with job cuts

Welcome to an end-of-week update from Unmade, in which we wrap up the developments in AI relevant to the marketing, media and advertising world. The big…

Jul 3 •

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