Of the big three, we’re now two Upfronts in. Nine went first, back in mid-September, and yesterday it was the turn of Ten’s owner, Paramount, which took over the ICC for the afternoon to tell us its plans for 2023.
Right at the bottom you have reported that "Instead Villani referred on stage a couple of times to the $12bn parent company’s financial strength. You don‘t have to read too far between the lines to see that as a willingness to continue to chase big sports rights. "
I think that puts some of TEN's ... oops ... Paramount's sport decisions. especially the recent $4.5b over seven years rights for the AFL, into perspective given "the 12bn parent company's financial strength".
"remember companion apps?" I do. And I remember Ten being an early adopter when it signed a deal with Zeebox. Back in 2012....
Great post Tim.
Right at the bottom you have reported that "Instead Villani referred on stage a couple of times to the $12bn parent company’s financial strength. You don‘t have to read too far between the lines to see that as a willingness to continue to chase big sports rights. "
I think that puts some of TEN's ... oops ... Paramount's sport decisions. especially the recent $4.5b over seven years rights for the AFL, into perspective given "the 12bn parent company's financial strength".